2014 Social Media Course Schedule

Social Media

As social media becomes even more mainstream, employers are asking employees to add social media skills to their list of responsibilities. However posting on your personal Facebook account & posting to a Facebook business page are two completely different things. Same goes for Twitter, LinkedIn, Instagram, Pinterest, etc. You talk with your friends differently than how you speak to your customers. The same goes for social media.

Whether your employer has asked you to take over social media or you want to take the initiative to learn, sign up for my upcoming classes at North Shore Community College. It is a great deal! Every Thursday from 6 – 9 p.m., we discuss the different social media platforms. You don’t have to take all the classes, just the ones that interest you. The best part is its only $99/class. Better yet, if you plan on using your new skills on the job, ask your employer to pay for the class! All classes take place at North Shore Community College in the Cummings Center in Beverly, MA. Here is the upcoming schedule.

Intro to Social Media (Thurs. Jan. 30)
Meet the key players in social media. Learn about the latest updates, the impact they have on the industry and the up and coming stars that have potential to take social by storm.

LinkedIn (Thurs. Feb. 6)
With over 259 million members worldwide (LinkedIn), LinkedIn is the place to network online. Want to connect with industry movers and shakers? Follow business leaders, here what they have to say, join Groups of like-minded professionals? LinkedIn is a resource you can’t afford to miss out on. It is a living resume and will make your life easier when planning your next career move.

Facebook (Thurs. Feb. 13)
The social media giant recently made some changes to its algorithm, handicapping businesses in the news feed. It is a pay-to-play environment now. Learn about these latest changes, how it will affect your business and what you can do about it.

Twitter: Introduction (Thurs. Feb. 27) and/or Twitter: Advanced (March 6)
Everyone understand Facebook, now they are tackling Twitter. Learn about the Twittersphere, what Hashtags really are and how they can help you find information and promote your news. In the Advanced class we take an in-depth look at Hootsuite, TweetDeck and promoted and sponsored tweets.

Blogging: Introduction (Thurs. March 13) and/or Blogging: Advanced (Thurs. March 20)
The social media machine runs on content. “Content Marketing” has quickly become a buzzword. Learn how to set up your blog, how to write a post and then use that content to fuel your social media accounts. In the introduction class we focus on the basics and in the advanced class we talk about content syndication and how to take your blog to the next level.

Social Media & Mobile Apps (Thurs. March 27)
Have you heard the term “There’s an app for that.” Well it is true. Apps have exploded into our smart phone world in the past few years. We will talk about the major ones including Instagram, Pinterest and Foursquare. All three have extreme potential in providing valuable content to your customers. Whether it is snapping behind-the-scenes photos with Instagram, pinning your blog posts on Pinterest or creating Foursquare promotions to draw people into your brick-and-mortar location – there is something for everyone.

Social Media Tying It All Together (Thurs. April 3)
We will talk about social media theory, how to strategize your accounts and make them work together. Essentially a capstone class but anyone can sign up for this course.

It is going to be a great semester and I hope to see you there!

Man working on the laptop at home