4 Items Your Next Email Newsletter MUST Have
Email newsletters are a vital tool to any business, organization, nonprofit or brand.
You can use your email newsletter to:
- stay top of mind with your audience.
- build a relationship with your target audience.
- encourage them to buy your products or services.
- develop thought leadership.
- and much, much more.
Since it is a valuable marketing tool for your business, you want to make sure that you are formatting it correctly and using it to the best of your ability.
When preparing your email newsletter ask yourself these 4 questions.
Is my brand and logo clearly visible?
You want to develop a relationship with your audience and build your brand. As soon as readers open your email, they should have no doubt that the newsletter came from you. Since we read left to right and top to bottom, the header area of your newsletter is valuable real estate. Include your logo or brand identity in this area. However, don’t make it too large that it takes up the entire screen on mobile devices.
Do I have a call-to-action?
A call-to-action is the next step that you want your reader to take once they read your email newsletter. What is the purpose of sending this newsletter? Do you want to appear informative? Do you want to gather a lead or make a sale? You must have some goal and purpose in mind when it comes to your email marketing.
Do I have too many or not enough visuals?
Be careful when it comes to adding visuals to your newsletter. You don’t want to have too many visuals. Some email marketing programs do not load images correctly or the images are disabled. On the flip slide you don’t want to send a text-heavy email either. Make sure you have a good text to image ratio.
Have I included links to my website and social media accounts?
Your newsletter is one part of your online brand. You want to make sure that it properly represents all of your other digital marketing identities as well. Your newsletter should have at least one link that returns to your website or blog. How about your social media accounts, are they present in your newsletter? Even if it is icons at the bottom of your email, you want to make your readership aware of all your identities.
All of these identities should do the same. Whether it is your website, Facebook, Twitter, etc., they all should at the very least link back to your website.
Email newsletters and email marketing are essential to staying in touch with your target audience. Do you want to stay in touch with me? Then sign up for my bi-weekly email newsletter “Social Eyes”. Every 2 weeks learn of the latest social media changes, JO Social Branding news and upcoming events and online webinars.