6 Quick Tips on Promoting Your Blog Using Facebook
In my post “3 Important Blogging Lessons You Need to Know”, I talk about how your blog will never be complete.
It is true. There is always something to do. When you first start blogging you may feel very overwhelmed. But you shouldn’t feel this way. The way I look at it is there are different levels to blogging.
There are four levels to your blog:
1. There is the development level – which includes building your website and/or blog, with pages, plugins, features and connecting to your social media accounts.
2. There is the content creation level where you write your posts, build thought leadership and develop your archives.
3. Then the community building level where you start adding other blogging friends and finding your “tribe”.
4. Finally there is the promotion level where you share your posts with your followers, tribe and audience.
Some levels should be complete before moving onto the next. Think of it as a video game. You must make your way through the development level and start building your content before you attract the masses to your blog. Most likely the masses won’t come right away, it takes a little while to get the word out. So keep writing and building those pages and archives. As I said your blog will never be complete. You will return to previous tasks (development, content creation) at advanced levels. In essence, you may return to the development level to add additional features you didn’t know about or had the skill set to enable.
From a personal standpoint, I can finally say that I am happy with my development and content creation levels and am “stepping it up” with seeking out my tribe and pushing promotion past current friends, family and clientele.
As a blogger it is SO important to interact with others. Whether it is writing on their posts or seeking them out and communicating with them. There are many ways to do this. In this post I will focus on how to do this using Facebook.
Here are 6 Quick Tips on Promoting Your Blog Using Facebook
This isn’t a bad thing to do when you are creating your content. A few tips about this:
I always make sure to include fun images that attach to the post and POP in the newsfeed. You want to draw your audience in visually among all the Facebook noise.
I know the tone my audience expects from me, so I take content from my post and share it in that specific tone with my Facebook Page.
I like to keep my personal Facebook account separate from my business account. However if there is a post I really like, I will go in as my personal page (Jeannine O’Neil) and like the post on the JO Social Branding business page. What this does is shows my personal friends I have a new post in a subtle way. It will appear in their ticker on the right side of Facebook.
Facebook groups are communities of like-minded individuals who chose to join a group to connect with others. It is Facebook’s answer to a chat room. Seek out groups in the topic of your choice. If you are a DIY Blogger join blogging groups and DIY groups. Then join the conversation. Share your posts. These are hyper-aware communities of people, like you, who want to help you succeed, just as much as they are looking for your help.
This is a big one. Become active in these groups, you will start to find individuals that you will connect with more. Comment and share their content and tag them so they know what you are doing. This is the best way to slowly build your tribe. If they start sharing your content with their communities now you are reaching an extended audience. It is so important to know your audience and where to find them. Connect and help other bloggers. It is a tight community and you will go far if you have the right intentions.
Image Sources: JO Social Branding Canva Creations
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