Blog | Page 34 of 35 | JO Social Branding

Visual Marketing & Online Expert

Who are your brand cheerleaders?

Hang on PR-defied is taking a turn!  As you know it has been about analyzing news stories from a PR perspective.  However as social media infiltrates our life it’s important to analyze not only from a PR standpoint but from a social media standpoint as well.  As I work on this latest venture and on

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Crowd Funding and How You Can Make It Work For You – Part 2

In the past 5 months, I have invested in two crowd funding campaigns and have heard of two others.  This is a four part series on the different campaigns I have come across and the success it has led to or is leading to for local businesses/entrepreneurs/artists and organizations. The first installment discussed how Social

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5 Tips to Make LinkedIn Work For You

Last night I taught “How to Make LinkedIn Work For You” at North Shore Community College.  It is important to note, this course ranged from people who didn’t have LinkedIn and didn’t know if they wanted or needed an account, to HR professionals who used the Premium paid service and wanted to know how they

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Co-working spaces are the future of small business

Here is a look at my first week in my new co-working office space! So far my first week at Launch Cooperative has been a huge success!  Launch Cooperative is a co-working space in Salem, MA that provides individuals who work from home an alternative working scene.  You can either rent a desk on a

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Crowd Funding and How You Can Make It Work For You

Situation/Background: If you don’t know what crowd funding is it will only be a matter of time until this word creeps into your vocabulary. Crowd funding according to Mashable, “describes the collective effort of individuals who network and pool their resources, usually via the Internet, to support efforts initiated by other people or organizations.”  (

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Social Media is Haute (Couture)

Social Media gives your business a voice.  Here is Part 1 of a 2 Part Series on Social Media and Small Business.  Situation/Background: It wasn’t too long ago that a business without a website was considered a “no-no”.  Even a one page site with contact information was better than nothing at all.  Now it is

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