Blogging Process – What To Do When You Write Your Post

I have blogged since the 90’s. It started as a teenage online diary and morphed into a college assignment. Within the last 2 years I have redefined my blogging purpose; to build trust and share my wealth of knowledge of PR & Social Media with my audience. Along the way I have created a process when it comes to composing my posts – and now I am sharing it with you. This may work for you, or not. I am simply offering advice of what I have found works best for me.

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Here is my blogging process:

1. When starting your post, always write in another platform first. I use Microsoft Word. I have a document file saved with all my posts. Set up a table of contents at the front of your document, to make it easier to find previous posts.

2. Write your first draft in one sitting.

3. Review with a fresh set of eyes, try and walk away from your first draft. Even a bathroom break is fine. It is best to come back with a new set of eyes and fresh perspective.

4. When you are happy with your draft, do a spelling/grammar check.

5. Copy and paste the text from your document into your blogging platform.
I use WordPress.org.

6. Once copied, I do an extra spelling/grammar check. The WordPress spelling and grammar tool is much stronger than Microsoft Word. I make this a two-step process because in WordPress, it is a hassle to flip back and forth between spelling and edit modes. It is best to find as many of your errors in Word and then clean up the grammar in WordPress.

7. Find and import media. This could be photos, video, infographics, Instagram images, etc.

  • If you use media from the internet make sure to properly attribute the source. I always say that it is best to use your own media, to make it more personal and avoid any issues. Are you an Instagram user? Embed relevant photos and now you can drive the audience to your Instagram account.
  • Another trick I use is creating my own images through Microsoft Clip Art or iClipArt. By making tweaks and edits to the images, you have created your own piece of media and can further avoid copyright issues.
  • I save all photos to a blog folder. It makes it easier to reference if I want to use them again.
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    8. Import media, apply layout settings and use proper credits.

    9. Preview your post with embedded media. Repeat steps 6-8 with all media that you wish to add.

    10. Add categories, tags and set your featured image (WordPress.org feature). A featured image automatically is used when you share your post to other platforms. If you don’t choose a featured image, the program will choose one for you.

    11. Review final draft. (I always click “preview” and review as my audience will read it.) If I need to make changes I flip back to edit mode and make them. I do this until I am 100% happy with the final draft.

    12. When you are ready hit “Schedule”
    , “Publish” or whatever prompt your program has, that allows you to release your post to the world.

    13. Promote your post
    by sharing on your social media channels.

    14. Listen for comments and respond immediately.

    This may seem like a big process for each post, but before you know it you will have established a rhythm and will be writing, formatting and promoting fabulous posts! Happy Blogging!

    If you are interested in additional blogging support contact me to hear about my JO Social Branding Blogging Package.

    woman working on a laptop

    Desk Photo: Betsy Ellor  
    Photo Credits: iClipArt