Category: Advertising

EP 25 How to Build a Cross Marketing Promotions with Lindsay Joy Higgins - JO Social Branding

EP 25: How to Build a Cross Marketing Promotion with Lindsay Joy Higgins

Lindsay Joy Higgins, Leave It To Lindsay Marketing  Lindsay Joy Higgins is a former Marketing Advisor at Constant Contact – the leader in email marketing, and the owner of Boston based social media agency, Leave it to Lindsay.  Lindsay specializes in social media management & email marketing services for small to medium sized businesses across

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How to Boost Your New Business with Facebook & Digital Marketing with Liz Dodge - JO Social Branding

EP 23: How to Boost Your New Business with Facebook & Digital Marketing with Liz Dodge

Liz Dodge, Owner, Hair Envee Salon Liz comes from a family of hair stylists, with over 60 years of experience. She has the passion for the hair industry and it shows in every client that she does. Liz has always had the dream of opening her own salon, and after 6 years of working for

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Hair Envee Salon Case Study Part 2 Cover Photo

Case Study Hair Envee Salon Part 2: Social Media Strategy

Client: Hair Envee Salon  Background: In my last Hair Envee Salon Case Study Post, I talked about how a few simple tweaks to the salon’s digital branding revamped the entire online brand.  By creating a logo and consistently putting it everywhere, Liz the Owner made it very clear that when people visited her website, social

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How to add holiday cheer to your marketing this season JO Social Branding

How to add holiday cheer to your marketing this season

When Fall hits the holidays come in full swing and before we know it we are saying “Cheers” to the New Year.  Before your calendar goes into over drive, start planning your holiday marketing now.  Are you stumped on where to start?   Here are 5 holiday promotion ideas, 5 ways to promote and 1 tool

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JO Social Branding - The Cover Photo Faux Pas YOU Are Making

The Cover Photo Faux Pas You Are Making

Are you properly using your social media cover photos to the best of your ability?  Chances are, you are not.  It is very easy to go and upload a scenic image to create a calming and photographic atmosphere for your profile.  However unless you are a photographer, most likely you are under-utilizing this space. When

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How Authentic Are You With Digital Media?

Quite a few times I have heard and even have said, “Digital marketing allows business owners and bloggers to be their authentic selves”.   With websites, blogs and tools like Facebook and Instagram, organizations can present any aspect of a business in a specific manner.  From highlighting new products, showcasing employees or giving a behind the

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