Category: Business Tips

10 Ways You Are Failing At Email Marketing

10 Ways You Are Failing at Email Marketing and How to Fix It

It seems lately I increasingly hear, “Email Marketing doesn’t work anymore.”  I was first shocked at these statements, then puzzled as to why I kept hearing similar comments over and over again. Statements like: “Email Marketing is dead.” “People don’t have time to read longer emails anymore.” “People don’t want to be inundated with emails all

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4 Ways to Make Your Email Marketing More Personal

4 Ways to Make Your Email Marketing More Personal

Do you struggle with getting your email marketing messages opened, read and clicked? The problem may be in your delivery of content. Take a minute and think about your reader or subscriber. They have A LOT of email being sent to them everyday. You as a marketer are competing for attention in their inbox.   How

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EP 35- How to Build an Instagram Following with @ThisPugsLife

EP 35: How to Build an Instagram Following with @ThisPugsLife

Meredith Krueger, @ThisPugs ife Charlie, a little black pug, took ownership of Meredith Krueger in July of 2013.  Meredith’s now husband, JP, surprised her with Charlie after Meredith’s year long convincing campaign to get a baby pug.  His Instagram account, @thispugslife, was started in September 2013 and in 3 years has grown to 30,000 followers. 

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ep-33-how-to-take-charge-of-your-social-media-marketing-with-azure-collier

EP 33: How to Take Charge of Your Social Media Marketing with Azure Collier

Azure Collier, Constant Contact Azure Collier is the Social Media Marketing and Community Manager for Constant Contact in Waltham, MA, where she oversees the company’s social media networks, creates educational content, and writes for the Constant Contact blog about social media and email marketing best practices for small businesses and nonprofits. Prior to joining Constant

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ep-32-everything-you-need-to-know-about-email-marketing-with-heather-jackson_2

EP 32: Everything You Need to Know About Email Marketing with Heather Jackson

Heather Jackson, Constant Contact Heather Jackson is Constant Contact’s educational marketing expert in New England. Heather has more than 20 years’ experience working with small businesses and entrepreneurs, including her experience starting and building 2 of her own businesses. Heather is experienced in helping small and medium size businesses, as well as non-profits and associations

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EP 31: Tips on Launching Your Next eBook with Bev Feldman

Bev Feldman, Owner, Linkouture Bev Feldman is a mom, jewelry designer, blogger, freelance writer, and author of The Busy Mom’s Guide to Creativity. Before becoming a mom in 2013, she worked in a family support program and early education and received her Master’s Degree from the Harvard Graduate School of Education. Bev has an affinity for inspiring

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