Category: Email Marketing Tips

How to Show Your Customers You Care – with Email Marketing

Email marketing is a slippery slope for any business. It is a fantastic way to deliver a specific message to your target audience and to stay top of mind while encouraging them to do business with you. However, if you do too much email marketing you can fatigue your audience. Fatigue can lead to them tuning

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4 Email Marketing Resolutions You Need to Make This Year

With the New Year we find ourselves making resolutions, goals or promises to improve some aspect(s) of our lives.  But what about your business? Are you setting resolutions to make sure your business health improves as well? Here are 4 suggested email marketing resolutions for you to make, to improve your business in the coming

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How Email Marketing Saved a Realtor from Closing Their Doors

A few years back I had a realtor come to me, asking for help. Business had slowed down – dramatically. Even though competitors were signing new listings, things were very quiet on their end. This realtor told me they needed social media to save their business and thought the answer was to be more active on

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10 Ways You Are Failing At Email Marketing

10 Ways You Are Failing at Email Marketing and How to Fix It

It seems lately I increasingly hear, “Email Marketing doesn’t work anymore.”  I was first shocked at these statements, then puzzled as to why I kept hearing similar comments over and over again. Statements like: “Email Marketing is dead.” “People don’t have time to read longer emails anymore.” “People don’t want to be inundated with emails all

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4 Ways to Make Your Email Marketing More Personal

4 Ways to Make Your Email Marketing More Personal

Do you struggle with getting your email marketing messages opened, read and clicked? The problem may be in your delivery of content. Take a minute and think about your reader or subscriber. They have A LOT of email being sent to them everyday. You as a marketer are competing for attention in their inbox.   How

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ep-33-how-to-take-charge-of-your-social-media-marketing-with-azure-collier

EP 33: How to Take Charge of Your Social Media Marketing with Azure Collier

Azure Collier, Constant Contact Azure Collier is the Social Media Marketing and Community Manager for Constant Contact in Waltham, MA, where she oversees the company’s social media networks, creates educational content, and writes for the Constant Contact blog about social media and email marketing best practices for small businesses and nonprofits. Prior to joining Constant

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