Category: LinkedIn


EP 33: How to Take Charge of Your Social Media Marketing with Azure Collier

Azure Collier, Constant Contact Azure Collier is the Social Media Marketing and Community Manager for Constant Contact in Waltham, MA, where she oversees the company’s social media networks, creates educational content, and writes for the Constant Contact blog about social media and email marketing best practices for small businesses and nonprofits. Prior to joining Constant

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Vlog: What is Social Media Marketing?

I cannot tell you how many times I attempt to answer the question, “What is it that you do with social media?”   To me it seems simple.  My response:  “I help small to mid-size business owners better understand digital marketing, and how they can make it work for their business.” To me it seems

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Your 2015 LinkedIn Brand Strategy

Last year I spoke of How to Sound Wicked Smaht on LinkedIn by switching out popular keywords with Thesaurus friendly alternates.  I thought this was an ideal way to set yourself apart from your contemporaries.  Well guess what?  LinkedIn says in 2015 this is not the best technique.  LinkedIn shares through their blog post, “Brand

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LinkedIn Tip: A Mug Shot is Better than No Shot

Did you know that 55% of recruiters will reconsider a candidate after visiting their social media profile? (Mashable) Tweet this That means you have a greater chance of being passed over than actually being moved through the process. The same article states that 93% of recruiters use social media tools to research candidates. (Mashable) Those percentages are

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LinkedIn Is Bringing It In-House

Last week LinkedIn entered the content creation world in a BIG way, with a one-two punch. On Tuesday, their blog announced the ability to create written content in your LinkedIn account with a built-in blog feature. Then on Thursday, their blog announced a partnership with Haiku Deck where you can create PowerPoint-styled presentations and share

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How to extend the life of your blog post

We are Bloggers. We all spend time hovering over our keyboards, trying to come up with the right verbiage, free from grammatical errors, slimming down our content to make it simple, easy to read & not bore our audience. Once we are happy with our Masterpiece, which often we feel it could always go through

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