Category: Personal

4 Ways to Make Your Email Marketing More Personal

4 Ways to Make Your Email Marketing More Personal

Do you struggle with getting your email marketing messages opened, read and clicked? The problem may be in your delivery of content. Take a minute and think about your reader or subscriber. They have A LOT of email being sent to them everyday. You as a marketer are competing for attention in their inbox.   How

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New Year New Goals My 3 Words JO Social Branding

New Year, New Goals – My 3 Words

You probably have heard the phase, “If you aren’t measuring, you aren’t marketing.”  In order to run a marketing campaign you need to measure what it is that you are trying to do.  However, to even do that, you need to set some goals or standards beforehand to reflect upon at a later date. The

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Your 2015 LinkedIn Brand Strategy

Last year I spoke of How to Sound Wicked Smaht on LinkedIn by switching out popular keywords with Thesaurus friendly alternates.  I thought this was an ideal way to set yourself apart from your contemporaries.  Well guess what?  LinkedIn says in 2015 this is not the best technique.  LinkedIn shares through their blog post, “Brand

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Your Digital Marketing Goals For 2015

There is only a few days left until the New Year.  Which means it is time for many to set resolutions to carry out for the next 12 months.  As stated in my first post of January 2014, I like to use the word goals instead of resolutions.  It makes it feel more official.  In

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One Year Anniversary Post: The Supporters, Lessons & Achievements

WOW! Can you believe it has been a year for JO Social Branding! This year has FLOWN by and I am thrilled to write this one year anniversary post! I have learned so much about entrepreneurship, running a business and crazily enough a lot about myself as a person. There have been lessons learned and

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Independence Day Post 2 – Value Statements

In my last post I shared “Why I Said No To Harvard – Twice.” What I didn’t share was that it was a really difficult decision to make. I had put more value on the position than necessary. I mean, who really says “No to Harvard?” Also, the aftermath was not pretty. The next day,

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