Category: Pinterest


EP 33: How to Take Charge of Your Social Media Marketing with Azure Collier

Azure Collier, Constant Contact Azure Collier is the Social Media Marketing and Community Manager for Constant Contact in Waltham, MA, where she oversees the company’s social media networks, creates educational content, and writes for the Constant Contact blog about social media and email marketing best practices for small businesses and nonprofits. Prior to joining Constant

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EP 24: Digital Marketing Surveys & Strategy with Cider Hill Farm

Jenny Durocher, Cider Hill Farm  Jenny Durocher is going into her 3rd season at Cider Hill Farm.  She joined the farm as their Farm Store Manager 2 years after graduating college with a double major in business and communications.  In addition to many other roles on the farm she is the leader of their marketing

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JO Social Branding Are you analyzing wrong facebook data?

Are you analyzing the WRONG Facebook Page Insights?

Are you frustrated with your Facebook reach and wonder why the numbers keep dipping?  Or are you trying to find the perfect science to have top-notch posts all the time?  I have news for you. You’re probably looking at the wrong measurement factors when it comes to your Facebook insights data. Reach stands for the

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Vlog: What is Social Media Marketing?

I cannot tell you how many times I attempt to answer the question, “What is it that you do with social media?”   To me it seems simple.  My response:  “I help small to mid-size business owners better understand digital marketing, and how they can make it work for their business.” To me it seems

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Case Study – ‘Fifty Shades’ of Digital Media Brilliance

I was recently asked which of my posts were most popular on my site.  As I returned to my site settings and looked at all-time blog views, to my surprise, I saw the “50 Shades of Grey” case study at number 1.  As a matter of fact, 3 of the top 10 popular posts were case

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Why You Should Be Using Pinnable Images – & How to Do It

  I have added a new feature into my blogs and that is pinnable images.  “Pinnable” defined in this post is a blog graphic that redirects the user to a Pinterest board. The point of making images “pinnable” is to: 1.) Drive traffic to your Pinterest account. 2.) Encourage readers to share the content by

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