Category: Thought Leadership


EP 33: How to Take Charge of Your Social Media Marketing with Azure Collier

Azure Collier, Constant Contact Azure Collier is the Social Media Marketing and Community Manager for Constant Contact in Waltham, MA, where she oversees the company’s social media networks, creates educational content, and writes for the Constant Contact blog about social media and email marketing best practices for small businesses and nonprofits. Prior to joining Constant

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EP 32: Everything You Need to Know About Email Marketing with Heather Jackson

Heather Jackson, Constant Contact Heather Jackson is Constant Contact’s educational marketing expert in New England. Heather has more than 20 years’ experience working with small businesses and entrepreneurs, including her experience starting and building 2 of her own businesses. Heather is experienced in helping small and medium size businesses, as well as non-profits and associations

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EP 31: Tips on Launching Your Next eBook with Bev Feldman

Bev Feldman, Owner, Linkouture Bev Feldman is a mom, jewelry designer, blogger, freelance writer, and author of The Busy Mom’s Guide to Creativity. Before becoming a mom in 2013, she worked in a family support program and early education and received her Master’s Degree from the Harvard Graduate School of Education. Bev has an affinity for inspiring

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What you can expect from Get Schooled Workshop

What You Can Expect From the ‘Get Schooled’ with Online Marketing Mastermind

It is incredible to look back at my very first Mastermind in March 2016 and see how much this event has evolved in the past 6 months. What started out as 2 other marketing professionals separately reaching out and wanting to team up and co-produce a marketing seminar – became a quarterly Mastermind Workshop Series.

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Have You Been “Scoped”? – The 411 on Periscope & Live Streaming Apps

Live streaming video is the latest trend in digital marketing. Periscope and Meerkat are both live streaming apps that you can download to your smart phone.  They ask for permission to get access to your camera and social media accounts.  Once you download the app you simply turn on your broadcast and now you are talking

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Why Your Business Needs A Digital Media Strategy

In my last post, titled Email Marketing Love Notes: Dating In the Business World, I spoke on the importance of building a relationship with your target audience.  This is very important when it comes marketing. As a business owner, you want your audience to feel they know you, they trust you and when it comes

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