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ep-33-how-to-take-charge-of-your-social-media-marketing-with-azure-collier

EP 33: How to Take Charge of Your Social Media Marketing with Azure Collier

Azure Collier, Constant Contact Azure Collier is the Social Media Marketing and Community Manager for Constant Contact in Waltham, MA, where she oversees the company’s social media networks, creates educational content, and writes for the Constant Contact blog about social media and email marketing best practices for small businesses and nonprofits. Prior to joining Constant

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EP 24: Digital Marketing Surveys & Strategy with Cider Hill Farm

Jenny Durocher, Cider Hill Farm  Jenny Durocher is going into her 3rd season at Cider Hill Farm.  She joined the farm as their Farm Store Manager 2 years after graduating college with a double major in business and communications.  In addition to many other roles on the farm she is the leader of their marketing

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JO Social Branding Are you analyzing wrong facebook data?

Are you analyzing the WRONG Facebook Page Insights?

Are you frustrated with your Facebook reach and wonder why the numbers keep dipping?  Or are you trying to find the perfect science to have top-notch posts all the time?  I have news for you. You’re probably looking at the wrong measurement factors when it comes to your Facebook insights data. Reach stands for the

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Agents of Change 2015 – JO Social Branding Conference Recap JO Social Branding

Agents of Change 2015 – JO Social Branding Conference Recap

Last week, I attended a conference where I had a business-altering experience for JO Social Branding.  Some call this the “aha moment”, or the “lightbulb moment”.  I didn’t have one, I had many.  I walked away with a headache because there so many sparks going off in my head.  This happened at the Agents of

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Vlog: What is Social Media Marketing?

I cannot tell you how many times I attempt to answer the question, “What is it that you do with social media?”   To me it seems simple.  My response:  “I help small to mid-size business owners better understand digital marketing, and how they can make it work for their business.” To me it seems

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Case Study Recap – InstaSuccess with Cupcakes

If you read my last post, “Word of Mouth Marketing 2.0”, I spoke of how to engage brand advocates and to flip the sales funnel, to make the best use of your time and marketing dollars.  This isn’t the first time I have talked about Brand Advocacy and utilizing social media to engage with your

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