EP 31: Tips on Launching Your Next eBook with Bev Feldman

Bev Feldman cropped-headshotBev Feldman, Owner, Linkouture

Bev Feldman is a mom, jewelry designer, blogger, freelance writer, and author of The Busy Mom’s Guide to Creativity. Before becoming a mom in 2013, she worked in a family support program and early education and received her Master’s Degree from the Harvard Graduate School of Education. Bev has an affinity for inspiring creativity in others, shopping on Etsy, and reading way too many books at once. She lives in the Boston area with her daughter, husband, and cat, Leo. You can connect with Bev on TwitterFacebook, Pinterest, and Instagram, and check out her blog for tips and tricks on making beautiful jewelry with ease.

In this episode, I talk to Bev Feldman of Linkouture. Bev is a Blogger and Jewelry Designer who recently wrote an eBook titled, “The Busy Mom’s Guide to Creativity”. Bev shares the lessons she learned in the eBook creation process.

 

Key Points & Quotables:

1.) On Finding the Right Content to Write About:

“Instead of having my hand in 10 different things… I was trying to do too much.  I realized I needed to hone in on something if I wanted to make this a viable part of my business.  Jewelry tutorials was what really stuck out to me.”

“Go back and look at your most popular {blog} posts and see what is resonating with your audience.  Blog more about those specific topics.” – @Linkouture

 

2.) On Making Time for Yourself:

“It’s okay to make time for yourself.  Women should give themselves permission to do the things they enjoy and not feel like their lives are completely consumed by their children.” – @Linkouture

 

3.) On Selling eBooks on Amazon:

“People go to Amazon to buy books, so if I wanted to reach a wider audience I needed to be on Amazon.” – @Linkouture

 

4.) Steps to Writing a Book:

  1. Brainstorming the idea.
  2. Outlining the book.
  3. Market research / gather interviews from HARO.
  4. Write.
  5. Edit / add / format images.
  6. Share and gather feedback.
  7. Pre-Promotion:
    • Teaser promotions – Social media and newsletter.
    • Look for promoters in your network.
    • Worked with brands for giveaways.
  8. Launch.

 

Relaunch: (Went through above process again)

  • Hired a designer for the cover.
  • Had online network vote on one of two covers.
  • Reached out to a wider network of women to help promote.
  • Signed up for Thunderclap to help promoters share news.
  • Upload to Amazon.

 

5.) On Hiring Professionals:

“You know that saying, ‘Don’t judge a book by its cover’?  But people really do.  My cover was not up to par.  Since I was going to be on Amazon I needed it to look professional.” – @Linkouture

 

6.) On Self-Publishing on Amazon:

“I will say Amazon makes it pretty easy to upload and sell books.  It is pretty amazing for this giant platform anyone can put a book up there and self-publish.” – @Linkouture

 

7.) On Launching Your Book:

“You can’t just launch a book, you have to let people know that it is coming.  Really work within your network.  People I find generally want to support their friends and people in their network.” – @Linkouture

 

8.) On Leveraging Your Professional Network:

“There is this saying with raising kids that ‘it takes a village’.  When it comes to a business and especially solo entrepreneurs, you really can’t do it without your friends and/or professional networks to help.” – @Linkouture

 

7.) On Knowing Your Target Audience:

“That was another lesson, understanding better where my target market was going to go to buy {the} book.” – @Linkouture

 

8.) On Keeping Your Audience Updated with Book Process:

“People also like to see what is going on behind the scenes.  It reminds them this is a person behind it and not a big corporation.  It makes you more human.” – @Linkouture 

“What makes my brand – it’s not just any jewelry business, book or blog – it’s me.  And people are connecting to me, the person behind it.” – @Linkouture

 

10.) On Finding the Right Price for Your Book:

“People put more value into things that cost money.  When you invest in something, people {think} ‘Well I paid for this product I want to use it.’” – @Linkouture

 

11.) On Making Time:

“If we don’t make it a priority, then it is just never going to happen.  It is easy to say ‘someday’.  But if you want it to actually happen, you have to make someday – right now and bite the bullet and do it.” – @Linkouture

 

3 Things You Need to Think About When Writing Your Book

  1. Think about your goals.
  2. Make a list of everything you need to get done, make your launch date and work backwards and where and when steps fall into place.
  3. Don’t wait until you have time, just make time for it.

 

Other Links: 

 

Connect Online:

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JO Social Branding Webinar Series –  A monthly marketing webinar series held the last Wednesday of the month at 12PM ET.  To view the schedule or register for a webinar, go to JeannineONeil.com/events.

 

 

Source: Podcast Intro/Exit Music: Train Ride by Indiana University iTunes U