EP 35- How to Build an Instagram Following with @ThisPugsLife

EP 35: How to Build an Instagram Following with @ThisPugsLife

Meredith & CharlieMeredith Krueger, @ThisPugs ife

Charlie, a little black pug, took ownership of Meredith Krueger in July of 2013.  Meredith’s now husband, JP, surprised her with Charlie after Meredith’s year long convincing campaign to get a baby pug.  His Instagram account, @thispugslife, was started in September 2013 and in 3 years has grown to 30,000 followers.  Charlie is on Page 18 of the New York Times bestselling book, “Dogs & Their People.”  Charlie loves peanut butter, short walks to the couch and barking at cartoon dogs.  He lives in Somerville with his parents.

In episode 35, Meredith Krueger the Dog Mom behind This Pugs Life, shares her tips on how to build and engage with a community on Instagram. In 3 short years, Meredith built up a 30K+ following for her dog Charlie the pug. You can find Charlie @instagram.com/thispugslife.


Key Points & Quotables:

1.) On Building Your Follower Base:

“If you have a {pet} account that you are trying to build up… follow popular accounts that are like yours and interact with them.”


2.) On Getting Featured On An Account:

“I would use hashtags every time I post and I use the direct message feature.  Some accounts have an email that you can send a picture.”

“I interact a lot with his followers and the pugs {other accounts} that he follows.”

“I try and reply to every comment.  I think that is important.  It makes people feel their likes and comments are being seen.”


3.) On Maintaining a Brand Voice and Presence on Instagram

  1. Always post quality photos.
  2. I wouldn’t post more than 3 times a day.
  3. Follow and interact with the accounts you want your page to be featured on.
  4. Most importantly be nice.


Other Links:


Connect with Charlie Online:


Connect with Meredith Online:


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Source: Podcast Intro/Exit Music: Train Ride by Indiana University iTunes U
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