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How to Brighten Your Holiday Marketing This Season

November 2, 2016 @ 12:00 pm - 3:00 pm


The holidays are a busy time of year for small businesses and nonprofits. With 20-40% of yearly sales coming in for most businesses during the holiday season, this is your opportunity to ring in the holidays and your cash register!

Join us for this 3-part, holiday-infused marketing workshop and explore how to execute your holiday marketing campaign and achieve your goals this season!


How to Have Your Best Holiday Season Ever 
Heather Jackson, Constant Contact

Holiday spending is higher than any other time of year – shouldn’t they be spending it with you? Don’t miss out on your piece of the holiday pie! Heather Jackson of Constant Contact will show you how to influence your potential customers’ purchases by making an offer they can’t resist.

During this session, you’ll learn how to:

  • Select just the right offer for your ideal audience
  • Create a quick and effective promotional plan
  • Design an offer that stands out, especially on mobile
  • Reach new customers and spread the word using social media
  • Keep the holiday momentum going through the New Year

If you’re ready to make this your best holiday season yet, you won’t want to miss this event. Join us to find out exactly how to achieve and exceed your holiday goals.


Decorate Your Marketing with Canva for the Holidays
Jeannine O’Neil, JO Social Branding

Yes, the holidays are quickly approaching but there is still time to capitalize on the “most wonderful time of year”.  Jeannine O’Neil of JO Social Branding will show you numerous ways to “wrap” the holidays into your online marketing, connect with your audience, build relationships, and generate end of year sales! 

Attendees will learn how to:

  • Decorate and embellish their cover photos and profile images
  • Produce holiday-themed social media series that engage with their audience
  • Gift downloads to grow your contact list
  • …and do all of this with one easy-to-use marketing tool called Canva!

Why not use this joyful time of year to add some holiday flare to your marketing?  Are you ready to light up your marketing this holiday season? Put those {holiday} bells on and get ready to quickly and easily decorate your marketing halls for this festive season!


Spruce Up Your Email with Holiday Cheer 
Suzan Czajkowski, TheCommCoach

When your email lands in the inbox, is it making the right impression? During this seminar, we’ll explore the key email design elements that will help you dress your email to impress your readers.

Attendees will learn about:

  • Branding: How can placement, pictures, and colors reinforce recognition & engagement? What are the best ways to incorporate holiday cheer without compromising your brand?
  • Readability: What are your best choices of fonts, white space and single-column design? (Hint: We’ll be talking about mobile!)
  • Images: How do you adjust the size and placement of your images? How do you incorporate links and video?

Join Suzan for this deep dive into how to design an effective and attractive email using the new Constant Contact 3G Editor.

Register Now!


November 2, 2016
12:00 pm - 3:00 pm
Event Category:


JO Social Branding


Constant Contact HQ
1601 Trapelo Road
Waltham, MA 02451 United States
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(781) 472-8100

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