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Email Marketing: What to Say and How to Say It

April 12 @ 8:30 am - 10:30 am

Enterprise Center at Salem State University presents: Email Marketing: What to Say and How to Say It

Ignored….or engaged? Is your email marketing working—or NOT working—to capture the attention and interest of your audience?  What you say, and the way you say it (tone, date & time, frequency) determines how you will attract, engage and be “share worthy” to your audiences.

In the first part of this seminar, you will learn timesaving tips, techniques and apps that will help you and your content succeed in the online world.

In the second part of this presentation, we’ll take a deeper dive into the mechanics of truly effective subject lines to get your emails opened. We’ll cover:

  • The three keys that make or break your subject line;
  • What works in capturing your readers’ attention; and
  • Length, brand, urgency and offers – how to make them work for your subject lines.

Get your audience’s attention and get the response you desire with your online marketing. Whether you are trying to get read, realize revenue, increase your reach, inspire donors or gain referrals, this is the workshop for you.​

Jeannine O’Neil of JO Social Branding will teach you time-saving tips and techniques to help your content succeed. Plus, deep dive into the mechanics of effective subject lines to get your emails opened.

Register

Details

Date:
April 12
Time:
8:30 am - 10:30 am
Event Category:

Organizer

Salem State Enterprise Center
Phone:
(978) 542-7528
Website:
http://enterprisectr.org/

Venue

Enterprise Center at Salem State University
121 Loring Avenue
Salem, MA 01970 United States
+ Google Map
Phone:
978-542-7528
Website:
http://enterprisectr.org/

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