Have you ever thought about the relationship you have with your current and potential customers is a lot like dating? You court them to like you, to call or visit you and to have a special relationship with your business.
In the world of courting, email is more important than ever. It helps the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations.
This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.
Attendees of this presentation will learn:
The different types of newsletters
What to write about in your newsletter or announcement and how to consider using images
Subject line best practices, and when to send your newsletter
The importance of understanding how connected email and social media are…they have to be done together
What types of additional tools might be useful
Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.