Starting a business? Learn to Launch Smart with digital marketing. Leading digital marketing experts will share secrets to help you build a website, get PR, grow your email list, and, acquire customers more quickly!
1.) How to Create a Captivating Brand Presence with Canva
Is your branding consistent across all your digital marketing accounts? When a viewer lands on your website, opens your email or visits your social media sites, is it clear they are in the right place? Are you not sure? Then this is the presentation for you!
In this session, Jeannine O’Neil will educate you on how to create a captivating – and consistent brand image across all your digital marketing platforms. And she will do it with ONE, life-changing image creation tool called Canva!
Jeannine will show you how to:
Once you are finished you will have taken the steps to transform your digital brand and look like you hired an agency to handle your digital marketing. Bring your laptop and get ready to start creating!
2.) Build (or Perfect) Your Own Website Even if You Can’t Code or Design
You need a website as you launch your business–or perhaps you’ve been in business for a while, and your website needs a little (or major) facelift. Yet, you don’t have the budget to hire a professional. The good news is that you can put a starter website together using today’s powerful do-it-yourself tools.
Christina Inge, who has taught web development at the Boston University Center for Digital Imaging Arts, will walk you through one of the most popular tools, and show you how to build a website in under a day–no coding required!
Grab your laptops for this interactive session that just might have you leaving that afternoon your website launched!
3.) 10 Ways to Get Valuable Free Publicity That Won’t Cost You a Dime
Everyone talks about getting publicity, but the task is daunting and frightening. How do you convince the media they should cover you instead of the hundreds of other people who have pitched them? What strategies position you as a subject matter expert? How can you solidify your brand to get noticed, not only by your prospects and customers, but by journalists and bloggers who are looking for sources like you? What does it take to become media-ready for a newspaper or magazine interview, or appearing on radio or TV?
Robin Samora will help you discover secrets to clinching free publicity that not only reaches your target market but turns them into fans. You’ll learn tips, tools and tactics to promote your brand and how to use a variety of fun, free, easy tools.
Discover publicity secrets that will save you time, money and frustration and bring you far more attention – and credibility – than those expensive paid ads.
4.) 30 Ways to Launch (and Grow) Your Email List
So: how’s your email list? Is it growing steadily – or a bit stagnant? And when’s the last time you actually contacted them? If you are ready to develop a great list of email addresses to start marketing to, you need a plan!
Heather Jackson will help you identify how to gather contacts of people interested in your organization wherever they find you, plus provide tips, technologies and tactics for keeping your contacts organized and segmented for easier, more effective targeted marketing.
In this workshop you will learn how to:
Join us and learn some great strategies for collecting and managing your contact list — so you can start to grow your email list, expand your reach and achieve your goals!