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Mastermind Workshop: Learn How to Develop & Manage Your Online Brand

March 1, 2016 @ 10:00 am - 2:00 pm

Mastermind Workshop- Learn How to Develop & Manage Your Online Brand

In this 4 hour intensive workshop you will be introduced to 4 seasoned marketing professionals in the Social Media, Public Relations and Email Marketing worlds.  These ladies will educate you on how to navigate the branding issues you encounter when it comes to your online marketing.  From learning how to manage your online reputation, to increasing your rank in Google search, to designing an email newsletter that properly reflects the brand image you want to portray.  You will walk away from this workshop with public relations, SEO and email marketing tips, tricks and tactics to take your online brand to the next level.


1.) How to Get Found and Get Customers: SEO & (Doable) Social Media

When people search for your type of services, do they find you?  The rules of SEO have changed.  No longer is it (just) about secret coding magic.  Now, its about having a multi-channel presence, including some robust social media, plus all the on-page coding you still need to have.  SEO and social media trainer Christina Inge, will shed light on the newest Google updates, share practical, step-by-step tips on how to rank, and help you create a game plan to boost your rankings.

Christina will cover:

  • What all the new Google rules for SEO mean for small to midsize business.
  • How to optimize your social media posts to work as both social media and SEO.
  • Whether you should pursue an AdWords strategy or stick with organic search–or both.
  • The latest plugins to optimize your site.
  • Leveraging your blog to grow SEO and build influence.

Bring your laptops for this interactive session and leave with proven SEO tactics that got you in front of customers.

Christina Inge

ChristinaInge Profile PictureChristina Inge has two decades of experience leading digital strategy and managing complex marketing technology projects. She specializes in articulating effective, efficient digital strategies for organizations using the latest channels to drive results. She is the founder of Sleek Marketing University, which offers hands-on education on digital marketing in the Boston area.

Christina served on the board of the American Marketing Association as vice president of social media throughout much of the 2000s. She is a frequent and sought-after speaker on web analytics, content strategy and SEO. She has won numerous awards for her work, including the Social Media Society Social Media Stars award, as well as the FutureM Future of Marketing award.

Christina holds a BA in English from University of Maryland University College and a MS in Instructional Technology from University of Wyoming.



2.) Look Great in the Inbox – The 7 Don’ts of Email Design

First impressions matter – how are YOU doing with your emails?  When subscribers open your email communications, is it clear that the email was sent from you?  In this seminar, Jeannine O’Neil will help you avoid common email design mistakes and guide you to maximize your emails to make a powerful branding impact!

You’ll learn:

  • Branding beyond the logo – how placement, pictures, even colors can re-inforce recognition & engagement.
  • Readability – including fonts, white space and single-column design.
  • Images – including sizing, placement, links and more.
  • Sharability – are you going social with your email?
  • Easy tips to encourage more cross-platform engagement.

Jeannine O’NeilJeannine O'Neil Bio Pic

Jeannine O’Neil, owner of JO Social Branding, is a digital media strategist who educates business owners on how to make the best use of their social media and email marketing.  With 8+ years in the Marketing Communications industry, Jeannine shares her digital marketing knowledge and expertise to assist professionals with their various digital marketing platforms.  Those who work with Jeannine learn to strategize their digital marketing as well as understand the tools, knowledge and skills needed to be successful with their digital marketing.

Through JO Social Branding, she has positioned herself as a thought leader in the digital marketing industry.  Jeannine blogs once a week and has a bi-weekly newsletter titled, “Social Eyes”.  In 2014, she became a Constant Contact Solution Provider and Authorized Local Expert.  Jeannine has been featured on Blogher, and the International Blogging Association, two national blogging communities.



3.) PR Power on a Budget: Amazing Free Tips, Tools and Tricks to Grow Your Business and Brand

Want to increase your visibility, credibility and online reputation? Learn marketing tips from Robin Samora to help you outshine the competition and break through the clutter. Test drive new promotional tools that are free and easy to use, and cut creative time in half!  And, grab a list of the best PR strategies every business owner or professional should have to get noticed and sell more products and services.

Attendees will learn to:

  • Increase visibility, credibility and on and offline reputation with marketing tips that help you outshine the competition.
  • Test drive new promotional tools that are free and easy to use and cut creative time in half.
  • Grab a list of the best PR tips every business owner or professional should have to get noticed, break through the clutter and sell more products and services.

Robin Samora 

Robin Samora PR and Small Business Marketing Expert Headshot 2015Small business marketing and PR expert Robin Samora teaches small business owners how their brands can command attention in a noisy, crowded marketplace. Through her speaking, consulting and coaching, she helps clients find their ideal prospects, form valuable relationships and turn followers into loyal customers and raving fans.

Robin’s mission is to help clients build their brand and increase their visibility online and offline by cutting through the clutter so they can get noticed and sell more products and services. She uses social media, email marketing, speaking and free publicity strategies to enhance credibility, reputation and leadership position — even without a PR budget. Robin also shares marketing tools, tricks and articles on her weekly tip sheet, “Robin’s Rainmakers.”


4.) Inside Constant Contact – What’s New, Helpful & Cool

This is a live, guided demonstration on the latest tools, features and updates inside Constant Contact’s email marketing system.  Heather Jackson will cover updates and new features include:

  • Enhanced List Growth Tools
  • More Tools to Get Your Emails Opened
  • Better Ways to Share Your Campaigns on Social
  • Your Own Mobile Insights
  • Where and How to Automate
  • Creating Better Calls to Action

Heather JacksonHeather Jackson headshot

Heather Jackson is Constant Contact’s educational marketing expert in New England. Heather has more than 20 years’ experience working with small businesses and entrepreneurs, including her experience starting and building 2 of her own businesses. Heather is experienced in helping small and medium size businesses, as well as non-profits and associations with their marketing efforts including on and offline strategies. An enthusiastic speaker and trainer, Heather is a sought after presenter at local seminars as well as at large conferences and trade shows. Her regional team of expert speakers conducts seminars throughout New England on all things digital marketing including email marketing, social media marketing and the best practices for businesses to grow using online tools.


Lunch will be provided for attendees. 




March 1, 2016
10:00 am - 2:00 pm
Event Categories:


JO Social Branding


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