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Private Event: Content Marketing 101: Creating Great Content that Converts

June 14, 2017 @ 7:00 am - 9:00 am


Cape Ann Chamber of Commerce Presents: Content Marketing 101:  Creating Great Content that Converts

Ignored… or engaged?  Is your email marketing working—or NOT working—to capture the attention and interest of your audience?  What you say, and the way you say it determines how you will attract, engage and be “share worthy” to your audience.

Join Jeannine O’Neil of JO Social Branding to transform your email marketing into a powerhouse marketing tool.

Jeannine will teach you timesaving tips, tactics and techniques that will help you create and find content and make your campaigns succeed.  Then she will take you into a deep dive into the mechanics of truly effective subject lines to get your emails opened and read.

She’ll cover:

  • The three keys that make or break your subject line;
  • What works in capturing your readers’ attention; and
  • Length, brand, urgency and offers – how to make them work for your subject lines.

Get your audience’s attention and get the response you desire with your online marketing. Whether you are trying to get read, realize revenue, increase your reach, inspire donors or gain referrals, this is the workshop for you!


June 14, 2017
7:00 am - 9:00 am
Event Category:


Cape Ann Chamber

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