How To Name Your Blog

I have started a few blogs. For me, the hardest thing is the first phase of building your blog and that is finding the perfect name for it.

The name you choose represents your blog identity. It is the first impression many people will have of your blog and your writing.

In 2011, I started a Public Relations blog called ‘PR-defied’. I analyzed new stories from a PR perspective. This blog has since shifted to become part of my business and I have incorporated it under the JO Social Branding umbrella. However, PR-defied was the golden child of my blogs and the name garnered much attention.


I see many people struggle with this same issue of naming a blog and I wanted to share some tips I used when naming PR-defied.

5 Tips for Naming Your Blog

The name of your blog:

Needs to represent the content you will share. i.e. “PR-defied” hints to the topic of Public Relations.

Is easy to remember. You can do this with a name and/or a visual logo. If you bump into an acquaintance or friend and tell them about the blog, you want them to remember the name to look it up after.

Properly reflected in your web address. If you cannot get the exact wording for your URL, such as, use words in the web address that are very similar. You want to make it easy for the reader to make the connection between blog name and web address.

Is unique. Research to make sure there are no other digital identities that are already using your blog name or variants of it.

Create a tagline. If you have a hard time portraying the topic in the name of your blog, think about using a tagline to give a little more information about your blog. This can also be represented in a logo or visual as well. For PR-defied it was “Analyzing news stories from a PR perspective”. This descriptive tagline acted as a summary and was helpful to use in conversations with others.


Once you have settled on a name and web address, go buy the URL immediately!!

Even if you don’t plan to set up your blog right away, buy it now. You don’t want to have to start over from scratch if someone nabs the perfect blog name that you want to use. You can buy URL domains with GoDaddy or HostGator. Happy Blogging!

Image Source: JO Social Branding Canva
This blog post has affiliate links.