July 2015 Email Marketing Report
In the June 2015 Email Marketing Report my goal was to continue to meet and hopefully exceed my open and click-through rates. I managed to stay on task with each of my newsletters and exceeded with one in particular. Let’s take a look.
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Newsletter Title: Take Back Your News Feed & Video Updates
Topic: Social Media News & Resources
Date Sent: July 13, 2015
Time Sent: 11:32 AM
To understand the various reporting terms, click here to view the definitions.
How to read this:
This Newsletter Numbers are actually numbers of emails opened etc.
The Newsletter % is the Newsletter Numbers viewed as a percentage for this email.
My Average: Based on the reporting of past emails.
Industry Average: Based on Constant Contact Reporting for the specific industry.
Green = On target or exceeded My Average.
Red = Lacking with My Average or Industry Average.
Yellow = No change from the previous report.
You will see that in the My Report area there is no red fields which is a very good thing. This shows that I maintained or exceeded my average. I have kept a close eye on bounced emails and have eliminated those that are “undeliverable”. To understand what an “undeliverable” email is click here. If they appear as an “undeliverable” for 3 newsletters in a row, I manually remove or delete them from my system. This helps keep a clean contact list, boosts my sent rate and reduces my bounced email rate. With many email marketing programs like Constant Contact, the size of your contact list determines the price that you pay for the program.
Tip: You should stay on top of your list management so you are not paying for contacts that are not receiving your messages.
I also tested a new subject line tactic and it seems to have worked and helped maintain my average. The subject line was, “Take Back Your News Feed & Video Updates”. I made it intriguing, empowering and more importantly, personal to them by using the word “Your”.
I wanted the subject line to directly appeal to them to open the email right away.
I also exceeded my click through rate by 2% points, jumping from 15% to 17%. I had 34 of my contacts click on 18 URLs in this newsletter. The most popular URL with 5 clicks, was a blog post I had written of lessons learned on my 2 year business anniversary. Eight out of 18 URLs clicked were directly related to my business. The other 10 were industry-related new stories I had found and shared. I will continue to strive to balance my content with that of industry news, providing my subscribers with a good mix of inspiring content.
My goal for the next newsletter is to have all green in the My Report area. This means I need to exceed in every category.
Don’t compare your percentage numbers to mine. The best way to increase those numbers is to measure against yourself and to test new techniques. It is different for everyone. Learn from me (mistakes and all) to help you grow your email marketing. Or contact me for an audit/strategy session (shameless plug).
Are you interested in email marketing?
As a Constant Contact Solution Provider I am certified on the program and can help any clients tackle their email marketing needs. Contact me for more information or Sign Up with Constant Contact today!
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