Training

JO Marketing | Digital Media Strategist

Have you set up your digital media accounts but became lost in different screens and overwhelmed with the navigation?  These training services are suited for the professionals who understand the value of digital marketing, have set up their accounts, and need help in learning how to use the tools.  After our training sessions, you will know how to navigate each digital media interface and be given tips, tricks and resources to make the best use of your time.  We offer training services for:

Blogging

This bi-monthly training guides bloggers through the WordPress dashboard to help them completely understand the user interface.  In this two-hour digital workshop, users will understand the basics of blogging and how to utilize the WordPress platform.  Users will learn:

  • How to navigate the WordPress dashboard.
  • The basics of creating a blog post.
  • How to import content.
  • Tips for embedding media into a blog post.
  • Additional blog resources including basic blog post writing formula, downloadable blog post checklist and more.
  • Subscription to ‘Social Eyes’, JO Social Branding bi-weekly newsletter.

Payment Terms: Contact me for further service details and package pricing.

Email Marketing 

This training is divided into two, 1 hour sessions.  We will guide users on how to create an email campaign, survey or promotion.  The second hour is reserved for training on the Constant Contact Toolkit interface.  Users will walk away with:

  • In-depth look at the Toolkit user interface.
  • An understanding of how to use Toolkit for email creation, social media promotion, surveys and event management.
  • A review of reporting and analytics.
  • A guided tutorial of how to create various email marketing components.
  • Subscription to ‘Social Eyes’, JO Social Branding bi-weekly newsletter.

Free for Constant Contact Toolkit Clients. 

Payment Terms: Contact me for further service details and package pricing.

Social Media – Basic Package

The basic training package guides users through the social media accounts they are having most difficulty with. Users will walk away with a solid understanding of how to use each of these tools to their benefit.  Prior to the phone discussion, JO Social Branding will perform research on clients’ social media accounts.  From that research a personalized training agenda will guide the discussion.  Clients are allowed to record training for future reference.

This training package includes:

  • Personalized training agenda & customized action list to guide clients through social media development.
  • Two hours (phone calls) worth of user interface training for 2 social media platform of their choice (Facebook, Twitter, LinkedIn, Google+, Pinterest, or Instagram).
  • Training includes: account settings, how to add, delete and block users, insights and reporting functionality, and much more.
  • Posting tips handouts on platforms of choice.
  • Follow up Q&A phone call scheduled after training.
  • Subscription to ‘Social Eyes’,  JO Social Branding bi-weekly newsletter.

Delivery Timeline: 3-4 weeks for complete training.
Payment Terms: Contact me for further service details and package pricing.

Social Media – Advanced Package

The advanced training package guides users through the social media accounts they are having most difficulty with. With this package clients receive double the time of the Basic Package.  This package is set up for advanced training of 2 accounts or an overview training of up to 4 accounts.  This option depends on the clients’ needs.

Clients will walk away with a solid understanding of how to use each of their social media accounts to their benefit.

Delivery Timeline: 30 – 60 days (depending on client schedule) for complete training.
Payment Terms: Contact me for further service details and package pricing.

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