Social Eyes Podcast

Social Eyes Podcast #12 | March 27 2016

In this session of the JO Social Branding “Social Eyes” Podcast we will be discussing the latest news in social media that was announced this past week.

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Podcast Notes:


Facebook launches a monthly blog series to inform business owners of the latest updates.

One update that slipped under my radar are New Blueprint elearning classes that teach different social media topics in 15 minute segments.

What it means for you:  A place to check in to catch up on various changes and what it means for you.  Facebook providing more education (Pub in Pub series and now the Blueprint eLearning courses).


How to get more from your Facebook Ads

Facebook lays out what they consider a valuable ad and ways you can skew the ad to out bid other ads and to be placed infront of your target audience.

What it means for you: Facebook is investing a large chunk of their time in creating ad tools for business and advertisers.  As organic reach has dipped in the past, this is the pay off.  I would read through the article carefully before creating – or having someone create – your next Facebook and Instagram ads.


Pub in Pub Series Episode 5

How Forever 21 used a hashtag to get users to create photos that were generated on a display in their store. 7 days, 24 hours day (ad) 280 million people and encouraged them to interact with brand.

What it means for you: How could you use a hashtag with your business to encourage your audience to interact with you online? They key is interacting back with them.


Mari Smith – Cover Photo Tip

“Do you ever wish you could get your Facebook cover image to show properly on mobile? There is a special ‘trick’!! You need to create the image with different dimensions. The correct dimensions are 851px by 315px. However, add another 160 pixels to the height to make 851px by 475px then leave the bottom 160px blank. Check out this article by our friend Hugh Briss. (This is a question I get asked a lot, so I thought I’d dig out Hugh’s helpful article again).”

What it means for you:  A more optimized cover photo that makes you look more professional and gets your message across no matter what device it is being viewed on.




Instagram adds notifications to desktop.

What it means for you: It now easier to see who is following you and any account news you have on the desktop view which you didn’t have before.




Twitter celebrated their 10th birthday on March 21 and celebrated by showing a video of all the moments they captured and news they shared through Twitter.

What it means for you: I feel it was their rally cry.  They are not dead and they are showing off how important their platform is to brining the news to the world.




Google launched smart photo albums.

Google just made capturing moments and organizing them much easier. After you make a trip and take a bunch of photos and video Google will automatically organize the best photos and video in an album for you.  It will also include location information to help you remember where the photos were taken.  The album gives you the ability to add text descriptions to photos to capture the moments event more.

What it means for you: No more guilt for not immediately taking those photos and organizing them on or offline in a way to capture the moments. Gone are the days of the media file dump into a folder to free up space on your phone.


Why you should use the Google Analytics 360 Suite

In the past week Google has posted 4 blog posts on their page talking about this new suite of insights and data. There are 3 case studies to show how other businesses have used the tools to scale their business and upgrade their marketing.

What it means for you:  If you are doing any form of online marketing it is important to know who your audience is and how they interact with you online. This data and insight will help you better understand your target audience and how to market your business online in the future.




Periscope and Reddit had a baby and it’s called subreddit

A place where Periscopers can share others’ scopes.  You cannot share your own but it is a way so spread scopes that you find interesting with an audience you may not be connected to.

What it means for you: If you have really interesting content this is a great way to get the user community to share with others.  Of course you have to step up your sharing game.


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