Social Eyes Podcast

Social Eyes Podcast 16 | April 25 2016

In this session of the JO Social Branding “Social Eyes” Podcast we will be discussing the latest news in social media that was announced this past week.  This week’s news surrounds video marketing and virtual reality video.

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Podcast Notes:

Facebook

Facebook News Feed Ranking Factor

Facebook is updating their algorithm to provide more relevant content to Facebook users.  They now will take into account how long it takes someone to read a post and if the post is interesting enough.  They also are cracking down on click-baiting – getting people to open a post, search for the answer and then go back to the newsfeed.

This update includes posts, instant articles and videos.

Another update includes providing more content from more publishers, rather than a select few all the time.

What it means for you:
From a user standpoint you are more likely to see stories you find interesting from a variety of resources.

From a business or content creator standpoint it means you need to create more relevant content.

http://newsroom.fb.com/news/2016/04/news-feed-fyi-more-articles-you-want-to-spend-time-viewing/

 

Facebook Small Business Webinar Series
Facebook designed this series to help marketers to stay up to date with the latest changes. Topics include:

April 26th: Getting the Most Out of Facebook and Instagram Together
April 28th: Getting the Most Out of Facebook’s Lead Ads
May 5th: Advanced Performance Marketing on Instagram
May 26th: Messenger Best Practices
June 9th: Best Practices for Maximizing Success with Dynamic Ads
June 15th: Going Global with Facebook
June 29th: What’s New with Slideshows on Facebook
June 30th: Local Awareness Ads—the Right Place at the Right time

What it means for you:
Added resources in helping you understand how to use the Facebook products for your business.

https://www.facebook.com/business/news/webinar-series

 

Designing Video for Mobile

”Each day on average 100 million hours of video are watched on Facebook.  And it’s estimated that mobile video will account for 75% of total mobile data traffic by 2020.”

Need to design video ads with mobile in mind. Facebook is testing on the back end taking longer TV ads and making them “mobile-friendly” different layout to fit the screen and much shorter content 15 second spots.

Facebook gives a few examples of ads they tested in addition to best practices:

  1. Capture attention quickly.
  2. Design for sound off.
  3. Frame your visual story.
  4. Play more.

What it means for you:
As Facebook moves towards video and continues to update their ad offering, testing video ads now are better to prepare for the future.  And if you are not familiar with video ads, just start creating video either through you camera or live stream.

https://www.facebook.com/business/news/building-video-for-mobile-feed

 

Group Calling for Messenger Groups:

The ability to have a group phone call with those who are in their Facebook Groups.


Group video calling right behind

What it means for you:
Better ability to communicate to your online audience. Now we can have conversations with multiple people or present.  This feature could replace webinars, online conferencing (Go To Meeting, Skype, Google Hangouts).  Facebook wants to make your number obsolete.

http://techcrunch.com/2016/04/20/facebook-messenger-group-calling/

 

 

Instagram

Seek Out Video Channels in Explore

If you have gone to the explore area on Instagram lately you may have noticed video at the top with suggested video.  Instagram is trying to provide you with more video content that you would find interesting.

What this means for you:
Both Facebook and Instagram are investing heavily into video.  They are trying to make it easier for users to find content to share.  As a business on social media manager try sharing video content.  It can be up to a minute but Instagram users are used to 15 second videos. Try and be creative.  (Ripl App)

http://www.ripl.com/

http://blog.instagram.com/post/142799175657/160414-explore

 

 

Twitter

Share tweets privately

Share tweets privately to a direct message with the new message button at the bottom of a tweet.

What it means for you:
Easier way to use Twitter more efficiently and to increase more communication amongst Tweeters.

https://blog.twitter.com/2016/an-easier-way-to-share-tweets-privately

 

Twitter notifications for Twitter.com

If you interact with Twitter.com online you can now turn on desktop notifications that will tell you about in the moment interactions while you are on the website.   These can be turned on and managed in your profile settings.

What it means for you:
You can now be more interactive, in the moment and have a better chance to engage with those you are connected to.

https://blog.twitter.com/2014/stay-connected-with-notifications-on-twittercom

 

New Twitter Web Profile Experience

Includes:

  • New header with optional templates
  • “Best Tweets: Tweets that have received more engagement will appear slightly larger, so your best content is easy to find.
  • Pinned Tweet: Pin one of your Tweets to the top of your page, so it’s easy for your followers to see what you’re all about.
  • Filtered Tweets: Now you can choose which timeline to view when checking out other profiles. Select from these options: Tweets, Tweets with photos/videos, or Tweets and replies.”

What it means for you:
A better profile experience for you and your users.
https://blog.twitter.com/2014/your-new-web-profile-is-here

 

 

LinkedIn

Lynda.com is now on Apple TV

If you have a Lynda.com profile and Apple TV now you can watch courses online with computer or tablet by your side to start testing your new skillset immediately.

What it means for you:
Both Facebook and LinkedIn have launched elearning platforms to help you improve  your skillset both in different capacities. Whether you are looking for new skills for your business or looking to expand your resume Lynda.com can help you.

https://blog.linkedin.com/2016/04/21/lean-back-and-learn–lynda-com-courses-now-available-on-apple-tv

 

 

Google

Google enters the world of Podcasts

You can now search for or list your podcast in Google Play Music.  This is rolled out for the web and will be coming to Android soon.  Google will suggest podcasts based on what you are doing, how you are feeling and what you are interested in.

For Podcasters there is a way to sign up your podcast to the program.

What this means for you:
Non-podcasters a great way to find content that is interesting to you.  Let Google do the work for you.

For podcasters great way to expand your reach and leverage the search program to have your podcast become more well-known.

https://googleblog.blogspot.com/2016/04/welcome-to-google-play-music-podcast.html

 

Goal setting with your Google Calendar

You can now set goals in your Google Calendar App and the app will help find the best time for you to accomplish those goals.  If you want to exercise 3 times a week you can set that goal and the calendar will keep you on track, schedule or reschedule for you depending on activities in your life.

What it means for you:
Google is trying to make your life and time management easier by doing the work for you.

https://googleblog.blogspot.com/2016/04/find-time-goals-google-calendar.html

 

 

YouTube

YouTube is now working on 360-degree live streaming

It appears only available for Android devices.  But they hope to bring experiences like Coachella and musicians’ concerts to those who cannot physically attend.

What it means for you:
This is another way to have experiences with companies, brands, organization, celebrities that may be limited in other ways.

https://youtube.googleblog.com/2016/04/one-step-closer-to-reality-introducing.html

 

 

Pinterest

New faster, cleaner app

Pinterest rebuilt their app so that it loads faster, is universal in 31 languages and has a new modern look.

What it means for you:
Easier to use app on an universal platform.

https://blog.pinterest.com/en/our-fastest-cleanest-app-yet

 

 

Blab

You can now Screen Share on Blab

Blab the live video streaming app that allows more than one user to communicate at a time has now given broadcasters the ability to share their screens.

What it means for you:
Another level of interaction. Teaching, educating, sharing all now can happen with additional resources with this new feature.

https://medium.com/blab-daily-digest/when-is-blab-going-to-get-screen-share-f334f38d6e28#.hm70puq6q

 

 

Podcast Partner

This podcast is brought to you by the JO Social Branding Webinar Series.  This is a Monthly Webinar Program held the last Wed. of the month.  This series provide you the listener with the latest digital marketing tips and tricks to help you with your business.  In this jam-packed hour session we will be talking about How to Design the Perfect Newsletter |  April 27 2016 |  12 – 1 PM ET  To sign up visit jeannineoneil.com/events 

 

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Source: Podcast Intro/Exit Music: Train Ride by Indiana University iTunes U