Social Eyes Podcast

Social Eyes Podcast #19 | May 22 2016

 In this session of the JO Social Branding “Social Eyes” Podcast we will be discussing the latest news in social media that was announced this past week.

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Podcast Notes: 

Facebook

Video Ads moved to Audience Network 

To extend reach of video to apps and other websites and platforms in the audience network.

“And people are watching more and more of it—100 million hours of video are watched on Facebook every day.1Video viewing time on Instagram has increased by more than 40 percent in the last six months.”

Two formats to the ads – in stream and in article.   Will play before, during or after.

What it means for you:
Extend the reach of your business and brand even further by working with the Audience Network for video ads.

https://www.facebook.com/business/news/brand-videos-in-audience-network


Facebook Rolls Out Live Video Map

You have – or soon will have the ability to find all live video happening in the moment throughout the world with an interactive live video map.

What it means for you:
Better opportunity to grow your network and extend your reach with Live Video.

http://thenextweb.com/facebook/2016/05/19/facebooks-interactive-map-best-way-live-videos-streaming-real-time/

 

Live Stream from your desktop
You need a video camera attached to your computer or download a special software but then you can go to your page, Publishing Tools, Live Video, Create and there is the key you will need to connect your equipment.

What it means for you:
More options for those who are nervous about recording from their mobile apps or tablet devices.

http://iag.me/socialmedia/broadcast-computer-facebook-live/

 

 

Instagram

Instagram Analytics are Coming

Instagram is going the same route as Facebook with Instagram for Business Profiles and are testing analytics.

This will “gives you valuable data about who your followers are, when they’re online, and how many people viewed your Instagram post.”

What it means for you:
Get more about how to use your profile to connect and engage with your audience.

http://blog.later.com/first-look-instagram-new-analytics/

 

Adding Video to Carousel

You can now add video to carousel ads. Businesses can alter between video and images to tell a story with up to 5 unites.  Using all video or mixing the two.

What it means for you:
Better advertising options to tell a story in Instagram.  Video and Ad worlds combining even more.

http://blog.business.instagram.com/post/144613122511/video-carousel-ads

 

 

LinkedIn

LinkedIn release Student’s App

Help students find the information on colleges and universities they are interesting in attending.

“Using insights from LinkedIn’s database of over 400 million professionals, the brand new app helps you discover jobs that are a best fit for graduates with your major, companies that tend to hire from your school and the careers paths of recent alumni with similar degrees.”

What it means for you:
Helpful information for anyone entering into education.  See how successful the alums are and the chances of being hired out of college/university based on your field of study.

https://blog.linkedin.com/2016/04/18/introducing-the-linkedin-students-app–helping-soon-to-be-colleg

 

 

Google

Google Introduces Virtual Assistant
“The assistant is conversational—an ongoing two-way dialogue between you and Google that understands your world and helps you get things done. It makes it easy to buy movie tickets while on the go, to find that perfect restaurant for your family to grab a quick bite before the movie starts, and then help you navigate to the theater. It’s a Google for you, by you.”  Works across devices.

Google Home Preview
Bring the Google Assistant into your home will be released later this year. “It lets you enjoy entertainment, manage everyday tasks, and get answers from Google—all using conversational speech. With a simple voice command, you can ask Google Home to play a song, set a timer for the oven, check your flight, or turn on your lights.”

Allo and Duo Preview – available in the summer for both Android and IOS.

Allo Messaging app that interacts directly in your texts to help you find specific information.

Duo is video calling companion to Allo, faster and more reliable.

(https://googleblog.blogspot.com/2016/05/allo-duo-apps-messaging-video.html)

Android N is replacing Marshmallow.  “Including better performance for graphics and effects, reduced battery consumption and storage, background downloads of system updates, and streamlined notifications so you can power through them faster, and updated emojis including 72 new ones.”

Daydream – new platform for high quality mobile VR called Daydream

Firebase – Developer app to create more tools for Google products.

What it means for you:
More seamless integration of technology into our lives.  More time to experience life while the assistant does the work for us.

https://googleblog.blogspot.com/2016/05/io-building-next-evolution-of-google.html

 

Google Spaces
Facebook groups for Google.  Easier way to find past content.

What it means for you:
Easier way to connect with others over a similar topic or interest.

https://googleblog.blogspot.com/2016/05/introducing-spaces-tool-for-small-group.html

 

Google Rich Cards
Make your search keywords stand out with Rich Cards.  Google has faded out the sidebar advertising. This is a more immersive experience right within the search results.  The content is structured in a more visual as well as engaging format right in the search area.

“For site owners, this is a new opportunity to stand out in Search results and attract more targeted users to your page.”

Google provides the code for these search areas as well to include: Recipes, Events, Products and Reviews.  (https://developers.google.com/search/docs/guides/search-gallery#reviews)

What it means for you:
Easier way to make a bigger impact for SEM.

https://webmasters.googleblog.com/2016/05/introducing-rich-cards.html

 

 

Adobe Spark

Content creators take note:

  • Spark Graphics – Creating Images.
  • Spark Page – Telling Stories.
  • Spark Video – Making Animated Videos.

https://spark.adobe.com/about/

 

 

Sponsor Update

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Wednesday, May 25, 2016
12 – 1 PM EST
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Source: Podcast Intro/Exit Music: Train Ride by Indiana University iTunes U