Social Eyes Podcast

Social Eyes Podcast #3 | 1.24.16

In this session of the JO Social Branding “Social Eyes” Podcast we will be discussing the latest news in social media that was announced this past week.  The most exciting is what YouTube and AdBlitz have in store for the Big Game in a few weeks.

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Podcast Notes

It’s officially official – Social Eyes is a podcast and you can subscribe on iTunes here.

 

Facebook

Facebook Introduces Sports Stadium to its Sports Loving Fans

“Facebook Sports Stadium, a dedicated place to experience sports in real-time with your friends and the world.

  • Posts from your friends, and their comments on plays
  • Posts and commentary from experts, like teams, leagues and journalists, with easy access to their Pages
  • Live scores, stats and a play-by-play
  • Game info, like where to find the game on TV

You can get to Facebook Sports Stadium by searching for the game, and we’ll surface new ways to get there as the product evolves.

We’re rolling this out today for American football games and will support other sports around the world like basketball, soccer, and more soon.”

http://newsroom.fb.com/news/2016/01/facebook-sports-stadium/

 

New Features Make Lead Ads Better

What is a Lead Ad?  “When someone clicks on your lead ad, a form opens with the person’s contact information automatically populated, based on the information they share with Facebook, like their name and email address.” Source: https://www.facebook.com/business/news/lead-ads-launch

New Lead Ad Features:

Context Cards – like mobile landing page.  Second step in the process from Lead Ad to an action to provide more information.

“Additionally, Lead Ads are now available in the carousel format, enabling businesses to showcase three to five images and headlines before people click through to the lead form. Advertisers can use the carousel tiles to provide details about and benefits of submitting their form.

Lead ads are now available on desktop as well as mobile.”

“When you’re ready to start collecting leads in a way that’s easy for people and simple for businesses, set up a lead ad in Power Editor.”

https://www.facebook.com/business/news/new-features-for-lead-ads

 

Introducing Audience Optimization for Publishers

“Audience Optimization, an organic targeting tool to help publishers reach and engage their audiences on Facebook and better understand the interests of people clicking on their posts.”

This feature replaces Interest tagging. This is a more in depth tool to target audience members most likely to engage and eliminate those who wouldn’t find the content interesting.

Broken out into

  1. Preferred audience
  2. Audience restrictions
  3. Audience insights – by tag

www.media.fb.com/2016/01/21/introducing-audience-optimization/

Directions on how to get starteed:
https://www.facebook.com/facebookmedia/get-started/audience-optimization

 

Mari Smith 

Third Party Posting Apps About Organic Reach and Penalization 

Does Posting on Facebook via 3rd Party Tools Lower Your Reach?! BuzzSumo analyzed 500 Million Facebook Posts and…

Posted by Mari Smith on Thursday, January 21, 2016


Using Personal Facebook for Business 

There’s a great big myth out there that you cannot use your personal Facebook profile for business. Of course you can….

Posted by Mari Smith on Thursday, January 21, 2016

 

New ‘Mari Minute’ Facebook Tips Video Series with Business.com

NEW Facebook Tips Video Series! Woohoo, so excited to launch #MariMinute today in partnership with the good folks at business.com. Check out our first video ‘How to Use Facebook Groups for Business’ at http://www.business.com/mari-minute/how-to-use-facebook-groups-for-business/ I’m answering questions from my community about Facebook and social media marketing with quick tips for easy action! Feel free to post your questions in the comments below this video; you might just see yourself featured in these videos!! Special shoutout to Donna Beisler of Artfully Adorned – you’re featured in #MariMinute Episode #1!! #FacebookTips #FacebookMarketing

Posted by Mari Smith on Wednesday, January 20, 2016

Mari Smith 7 2016 Facebook Trends 

https://www.facebook.com/marismith/app/562930457051625/

 

WhatsApp is dropping their subscriptions fees

Service used to be free for the first year and they subscribers needed to pay.  The press release states,

“Many WhatsApp users don’t have a debit or credit card number and they worried they’d lose access to their friends and family after their first year. So over the next several weeks, we’ll remove fees from the different versions of our app and WhatsApp will no longer charge you for our service.”

https://blog.whatsapp.com/615/Making-WhatsApp-free-and-more-useful

 

Google 

Fighting Bad Ads

Google has made extraordinary efforts in eliminating bad ads that include weight loss scams, pharmaceuticals, phishing ads, ads that block content, etc.

Google promises to crack down even harder in 2016 to create a better experience.

You can now mute the ad by clicking on the “X” in the top right and telling Google why you don’t want to see the ad. This function will also eliminate other ads that are similar to the one that you do not want to see.  The purpose of both of these updates is to create a better online experience for the user.

https://googleblog.blogspot.com/2016/01/better-ads-report.html

 

YouTube

Countdown to the Big Game begins with YouTube
YouTube AdBlitz is a portal that you can go to see the Big Game teasers, videos that have been released early, vote for ads, catch recaps during the game including an AdBlitz Creator Series.

New feature in beta is Wix.com has bought ad space for the game that they can interact in the moment.

“To help brands be a part of these conversations in a way that’s timely and relevant, today we’re opening our Real-time ads beta to more brands including Wix.com, and we plan to roll it out more broadly later this year. With Real-time ads, brands will be able to instantly run an ad across YouTube, hundreds of thousands of apps, and over 2 million sites in our Google Display Network with a message that ties directly to the big moment people just experienced live.”

http://youtube-global.blogspot.com/2016/01/countdown-to-big-game-begins-with.html

 

Pinterest 

Battle of the sexes, Pinterest-style

Pinterest is releasing the most searched terms for men and women so far this year.  Great way to understand how to use the tool to target audiences.

Top 4 for Men

  • Paleo ideas
  • Pocket squares
  • Nutri Ninja smoothie recipes
  • Superbowl snackadiums

Top 4 for Women

  • Budget friendly travel with kids
  • New Zealand
  • Glamping
  • Food in mugs

https://blog.pinterest.com/en/battle-sexes-pinterest-style

 

Constant Contact

Announcing the Virtual Workshop Series for Retailers: How to Increase Sales with Email Marketing
“We’re designing a series of tools and virtual workshops so you can take full advantage of those 15-minute increments. You’ll end up with more than an email marketing plan for the year; you’ll know how to execute on that plan.”

Register for Part 1: The 15-Minute Email Marketing Plan. — Thursday, January 28, 2016 at 1:00 PM EST

  • Part 2: How to Write an Email in 15 Minutes or Less
  • Part 3: How to Brand Your Email in 15 Minutes or Less
  • Part 4: How to Measure the Impact of Your Email Marketing
  • Part 5: Checklist: Grow Your List, Grow Your Retail Business

http://blogs.constantcontact.com/email-marketing-workshop-increase-sales/

 

If you are interested in signing up for Social Eyes Newsletter for more digital marketing information and news on upcoming events and webinars you can text “JOSOCIAL” to 22828 or visit bit.ly/Social_Eyes.