Social Eyes Podcast

Social Eyes Podcast #4 | 1.31.16

In this session of the JO Social Branding “Social Eyes” Podcast we will be discussing the latest news in social media that was announced this past week.  This week’s news surrounds video marketing and virtual reality video.

Subscribe on iTunes or Stitcher Radio

Podcast Notes:

Facebook

Facebook Changes the Like Button with Emoticons and More Options

The LIKE button on Facebook is about to change!! No, there will not be a Dislike button. In the next few weeks, instead…

Posted by Mari Smith on Friday, January 29, 2016

Facebook wants to create a more universal language, what better way with emoticons that express emotion?  You can also measure the reactions in your insights.

This was being tested in other parts of the world coming to the US soon.

Emotions:

Like
Love
Haha
Wow
Sad
Angry

 

Expanding Live Video to More People

“To share live video, tap on Update Status and then select the Live Video icon. You can write a quick description and choose the audience that you want to share with before going live. During your broadcast, you’ll see the number of live viewers, the names of friends who are tuning in and a real-time stream of comments. When you end your broadcast, it will be saved on your Timeline like any other video, which you can then delete or keep for your friends to watch later.”

http://newsroom.fb.com/news/2016/01/expanding-live-video/

We just announced our quarterly results and shared an update on our community’s progress to connect the world. Our…

Posted by Mark Zuckerberg on Wednesday, January 27, 2016

Facebook Live Rolling Out To Everyone!Facebook LIVE Update! Now in US, UK, Australia, Denmark, Norway, Sweden & more!!Live is now available to everyone on iOS in the US, and is rolling out to the UK, Denmark, Norway, Sweden, Australia, New Zealand and Japan TODAY!!!! Facebook Live will be available in additional countries in the coming weeks. Woohoo!! ***HOT TIPS*** If you have your Facebook app set to automatically update, you should be fine. But, if you don’t see the live icon yet, be sure to check the App Store to ensure that you are running the latest version of the Facebook mobile app.You will know you have Facebook live when you go to share a status update and you will either see the little ‘Live’ icon on the row of icons, or you may be one of the peeps with the new test menu, and you’ll choose ‘Live Video’ at the foot.You then give your Live broadcast a catchy title describing what you’re about to share. Then double check you have the right audience: public, friends, friend list(s), specific friends. And hit GO LIVE!You can broadcast for up to 30 minutes. Your friends and followers can subscribe to get notifications for your future broadcasts. And, when you’re done, the Live video will stay on your Timeline like a regular video. You can also choose to save the video to your camera roll (to upload to your page, upload to YouTube, share a clip on Instagram or Twitter… maybe even do some editing!)Also, after your broadcast ends, you may want to edit the video on your Timeline and add a bit more narrative and select the best of the ten thumbnails!What about PAGES and ANDROID? Facebook says, “Live is also available to public figures and verified Pages, and we are working to bring live video to people using Android phones soon.”Got any questions on using Live?#FacebookLive #FacebookTips #FacebookUpdates

Posted by Mari Smith on Sunday, January 31, 2016

 

360 Degree Video for Sports 

“This month, we’re showing how 360 video can give viewers a new way of looking at sports. Whether it’s seeing a soccer field up-close, or flying down a ski slope, or getting in the boxing ring, 360 video enables athletes, teams, and leagues to give their fans an intimate and exciting viewing experience.

You can watch these 360 videos right on Facebook, on web or mobile devices, choosing the angle you’d like to watch from by dragging around the video with your cursor or your finger.”

http://media.fb.com/2016/01/29/360-video-for-sports/

 

Facebook Reports Fourth Quarter and Full Year 2015 Results

  • “Revenue – Revenue for the full year 2015 was $17.93 billion, an increase of 44% year-over-year.
  • Daily active users (DAUs) – DAUs were 1.04 billion on average for December 2015, an increase of 17% year-over-year.
  • Mobile DAUs – Mobile DAUs were 934 million on average for December 2015, an increase of 25% year-over-year.
  • Monthly active users (MAUs) – MAUs were 1.59 billion as of December 31, 2015, an increase of 14% year-over-year.
  • Mobile MAUs – Mobile MAUs were 1.44 billion as of December 31, 2015, an increase of 21% year-over-year.

Mobile advertising revenue – Mobile advertising revenue represented approximately 80% of advertising revenue for the fourth quarter of 2015, up from 69% of advertising revenue in the fourth quarter of 2014.”

http://investor.fb.com/releasedetail.cfm?ReleaseID=952040

We just announced our quarterly results and shared an update on our community’s progress to connect the world. Our…

Posted by Mark Zuckerberg on Wednesday, January 27, 2016

 

Twitter 

Launching enhanced video player and auto-looping GIFs in Twitter Kit

New custom video player tells length of video in preview mode, “which reduces the barrier for them to watch and helps you further engage your users.”

GIFs will be labelled as such in the preview mode.

https://blog.twitter.com/2016/launching-enhanced-video-player-and-auto-looping-gifs-in-twitter-kit

 

LinkedIn

New Lynda.com Course Page Makes it Easier for You to Learn New Skills

“It was designed to make your online learning experience easier and more productive. With over 4,200 courses on Lynda.com, the redesigned course page will help you get where you want to go faster and more efficiently.”

New Features:

  • New Faster, Slimmer Player  – faster playback, easier to use controls.
  • Key board shortcuts
  • Note taking in the video

http://blog.linkedin.com/2016/01/28/new-lynda-com-course-page-makes-it-easier-for-you-to-learn-new-skills/

 

Google

New ways to stay informed about presidential politics
“To help people get informed before heading to the polls, we’re integrating three new components into the debate: a way to hear directly from candidates on Google; real-time Google Trends data; and questions from some of YouTube’s most prominent voices.”

  • Hear from candidates directly, right on Google – Candidates can post on their accounts and “share ideas and positions on issues they may not have had a chance to address during the debate. By publishing long-form text, photos and videos throughout the debate, campaigns can now give extended responses, answer questions they didn’t get a chance to on stage, and rebut their opponents.”
  • Dig into issues with Google Trends –  “Insights about the candidates, issues, and debate topics questions asked about key issues to trending terms and rankings like the below minute-by-minute view of which candidate was searched most during the last debate.”
  • Watch YouTube creators engage with the candidates – “Three prominent YouTube creators—Nabela Noor, Mark Watson, and Dulce Candy—join moderators in the Republican debate to ask the candidates a question on an issue that matters to them and their communities.”

https://googleblog.blogspot.com/2016/01/republican-debate-presidential-politics.html

 

(Un)folding a virtual journey with Google Cardboard
Google Cardboard is Google answer to Virtual Reality for Android Users and are releasing stats from launching 19 months ago.

  • 5 Mil+ Google Cardboard viewers shipped
  • 10 Mil Google App experiences launched from Oct. to Dec.
  • 350K+ hours of virtual reality videos watched on YouTube.
  • 750K VR photos taken with Google Cardboard.

https://googleblog.blogspot.com/2016/01/unfolding-virtual-journey-cardboard.html

 

YouTube

Transform a view into a donation

“We recently began rolling out donation cards to US creators, which let your subscribers and viewers donate directly from your videos. Just add a donation card, pick a nonprofit, and start doing good.”

The non profit receives 100% of the donation.  Watch the video to learn how to add the donation card to your own video.

http://youtubecreator.blogspot.com/2016/01/transform-view-into-donation.html

 

Periscope

GoLIVE, GoPro

You can now virtually connect your GoPro camera to the Periscope App on your iPhone and broadcast the video live from the device.  You can also toggle between your iPhone camera and the GoPro device.
“You can broadcast from your GoPro HERO 4 directly to Periscope for iPhone. Keep that phone safely tucked away.”

https://medium.com/@periscope/golive-gopro-50b050f5ce85#.g0sai6bdw

 

Snapchat

Snapchat Adds Unique Profile URLs

This new feature makes it easier for Snapchat users to share their Profile URL easily and to other social media platforms.

http://techcrunch.com/2016/01/28/snapchat-share-username/

If you are interested in signing up for Social Eyes Newsletter for more digital marketing information and news on upcoming events and webinars you can text “JOSOCIAL” to 22828 or visit bit.ly/Social_Eyes.