Social Eyes Podcast #6 | February 14 2016
In this session of the JO Social Branding “Social Eyes” Podcast we will be discussing the latest news in social media that was announced this past week. This week’s news surrounds video marketing updates.
Capture Attention with Updated Features for Video Ads
“People now watch over 100 million hours of video on Facebook each day.
Facebook found with Nielsen that up to 47% of the value in a video campaign was delivered in the first three seconds, while up to 74% of the value was delivered in the first ten.
With people’s growing control over what content they watch and for how long, the faster you communicate your message in a video ad and capture viewers’ attention, the better.”
New Features for Video Ads:
- Automated captions for video ads on Facebook “In mobile-feed environments, people prefer having the choice to opt in to sound.”
- More reporting and buying options for video ads “Advertisers want to understand how people are engaging with their videos, so we’re adding new metrics to our reports. Advertisers are now able to see the percentage of people who have viewed their videos with sound in Page Insights and will soon be able to see this metric in Ads Insights too.”The 100% in-view buying option gives advertisers more control.”
- Tips for building video creative for mobile feed “The Facebook Creative Shop and Marketing Science teams continue to analyze Facebook and Instagram video ad campaigns to find out what elements make them more effective. We continue to find consistent practices across many of the best-performing ads.”
How Modern Travelers Plan their Trips
“But the way people plan and book their getaways is very different than it used to be. People increasingly use (and switch between) multiple devices along their paths to purchase. But only one device is progressively growing in importance—and that is mobile.
Study of 2,000 people aged 18+ across the Netherlands and Sweden who had recently booked a short trip (2–4 days).”
- 1 in 4 like their friends’ travel photos on Facebook
- 1 in 5 find travel inspiration on Facebook and Instagram.
- 1 in 3 want travel providers to inspire them.
- 69% plan within 2 months.
- 45% plan within 1 month.
- 21% plan within 2 weeks.
- 85 minutes researching and 30 clicks on travel sites and apps.
- Facebook 582 Minutes 225 visits 80% views are on mobile.
“Today I got to see prototypes from our 50th hackathon built by our engineers across the world — in London, Tel Aviv, California and more.
One engineer built a camera that uses AI so you can control it with your voice. Another engineer built a tool for controlling your desktop in virtual reality. A third team built an AI chat bot that new engineers here can ask questions about our company. The team below used AI to recognize people in videos to make sure you always see videos with the people you care about.
Hackathons are one of the ways we come up with new ideas at Facebook. I always love seeing what our engineers create, and I’m looking forward to seeing these ideas added to our services.”
“Check out this epic study of 1 billion Facebook posts!
Here’s what you’ll find:
- The best time to post on Facebook
- The best day to post on Facebook
- Which posts get the highest engagement
- The best length of article to post links to
- The optimal character length of the description of your posts
- Should you include hashtags… or not?!
- & more…
Kudos to our good friends at BuzzSumo for conducting the amazing, in-depth research and to our fab friend Neil Patel, cofounder of Quick Sprout (& Kissmetrics & Crazy Egg) for the excellent post.
[Leaving off the hashtags… ha!]”
Unverified report: Facebook’s Page Manager app for iOS now lets you handle your live video broadcasts too.
“Facebook is rolling out an update for the Pages Manager app for iOS devices that brings the ability to manage Facebook Live broadcasts directly.
Since the introduction of live video last year, Facebook has added the ability to manage it via Mentions and its main app, but that’s not all too convenient for page managers who need to keep swapping between apps. Particularly as keeping personal accounts separate from business ones is essential.
To use the feature in the Page Manager app, you just need to tap ‘Publish’, enter a description and press the live video icon.”
Coming Soon: View Counts on Videos
“That’s why you’ll begin to see view counts underneath videos where before you’d normally see likes. You’ll be able to see likes by tapping “views.” Adding view counts is the first of many ways you’ll see video on Instagram get better this year.”
Twitter new algorithm
“Here’s how it works. You flip on the feature in your settings; then when you open Twitter after being away for a while, the Tweets you’re most likely to care about will appear at the top of your timeline – still recent and in reverse chronological order. The rest of the Tweets will be displayed right underneath, also in reverse chronological order, as always. At any point, just pull-to-refresh to see all new Tweets at the top in the live, up-to-the-second experience you already know and love.
To check it out now, just go into the timeline section of your settings and choose ‘Show me the best Tweets first’.”
Announcing the Twitter Trust & Safety Council
“That’s why we are announcing the formation of the Twitter Trust & Safety Council, a new and foundational part of our strategy to ensure that people feel safe expressing themselves on Twitter.
As we develop products, policies, and programs, our Trust & Safety Council will help us tap into the expertise and input of organizations at the intersection of these issues more efficiently and quickly.
- Safety advocates, academics, and researchers focused on minors, media literacy, digital citizenship, and efforts around greater compassion and empathy on the Internet;
- Grassroots advocacy organizations that rely on Twitter to build movements and momentum;
- Community groups with an acute need to prevent abuse, harassment, and bullying, as well as mental health and suicide prevention.”
Building a safer web, for everyone
“February 9, was Safer Internet Day, a moment for technology companies, nonprofit organizations, security firms, and people around the world to focus on online safety, together. To mark the occasion, we’re rolling out new tools, and some useful reminders, to help protect you from online dangers of all stripes—phishing, malware, and other threats to your personal information.
New feature: Informing Gmail users about potentially unsafe messages
Moving the security conversation forward
To that end, we’re teaming up with Medium to host a virtual roundtable about online security, present and future. Moderated by journalist and security researcher Kevin Poulsen, this project aims to present fresh perspectives about online security in a time when our attention is increasingly ruled by the devices we carry with us constantly. We hope you’ll tune in and check it out.”
G+ Web Preview Update Feb 10
“Today we’re starting to roll out several improvements and bug fixes on the new Google+ Web preview including:
- Search for members in a Community
- Approve or reject comments we (G+) flag as spam
- Upload multiple images at once (from your device) to a post”
Game over. Long live the game on YouTube
“Over 1 million people from all over the country made their way to the San Francisco Bay Area for the Big Game…During the game, people spent 300K hours watching the Big Game ads and teaser videos on YouTube and overall we’ve seen nearly 4 million hours of Big Game ads and teasers watched so far. Big Game ads and teasers have been watched over 330 million times, with 60 percent of that coming from mobile devices — the most we’ve ever seen. And that game ain’t over yet.”
Brands understanding they can use this platform in pre and post game to further engage with the audience.
The YouTube AdBlitz Champion of 2016 is …
- Pokémon! – Aspirational “Train On” You can do it.
- Top 5 most viewed and voted on ads from the big game.
- Which Brand has 2 in the top 5?
Get your popcorn ready! Our first YouTube Red Originals are now available
“YouTube Red Originals are now live! The first four original series and movies from your favorite creators are now available, exclusively for YouTube Red members. Members can now enjoy movies and shows.”
Get it delivered with Delivery.com and Foursquare
“If you’re in one of delivery.com’s 36 serviced cities, just open the app and search for what you want. You’ll see the delivery.com icon (along with other important place details) if it’s one of their partner merchants. Tap it to quickly have delicious dishes, wine and spirits, and groceries delivered right to your door. It’s the easiest way to try a new place, stock up on essentials, or host an impromptu party, without leaving the house.”
We’re introducing a few new features that give you more control over your Vine experience.
“First, you can now watch an account’s Vines in any order you want. From an account page, tap the icon next to Posts and select either Newest, Oldest or Popular.
Second, we’re releasing the ability to edit your Vine’s caption for a brief period after you post.
And last of all, now you can use 3D Touch on iOS. Press and hold our app icon to make a Vine or open Explore right from your device’s screen.”