Social Eyes Podcast #7 | February 21 2016
In this session of the JO Social Branding “Social Eyes” Podcast we will be discussing the latest news in social media that was announced this past week. This week’s news is all about making social media faster and more efficient for the end user.
Updates to video metrics in page insights
“We’re rolling out a redesigned video metrics interface in Page Insights. With this redesign, we’ve added some new metrics that publishers have told us they’d like to see, and we’ve made it easier for publishers to access some key video metrics from the previous Page Insights interface.
- Minutes Viewed – The total minutes of watch time spent on the video. This is one of the most requested video metrics from publishers, and we’re excited to make it available today.
- 10-Second Views – The number of times the video was viewed to 10 seconds. If the video is shorter than 10 seconds, this metric refers to the number of times people viewed at least 97 percent of the video.
- Sound-on vs. Sound-off
Facebook launches Non Profit Website
“The new site is designed to help nonprofits define their objectives on Facebook and provide the information and tools they need to meet them, including best practices and success stories from other nonprofits.
This website is available in English only for now. We will keep working to provide tools and information for the global community”
- Raise Awareness
- Activate Supporters
- Raise Funds
Facebook Opening Up Instant Articles to All Publishers
“We built Instant Articles to solve a specific problem—slow loading times on the mobile web created a problematic experience for people reading news on their phones. We’ve been working with a few hundred publishers around the world to build an incredibly fast and immersive reading experience for people on Facebook.”
If you are a publisher of content you can apply for this feature.
Attention Facebook Page Admins! Facebook Live is coming to the Pages Manager app?!
[UPDATE: From Facebook: Facebook Live is now available in the Pages Manager App on iOS. Admins for verified pages that use Business Manager can now access Live via the Pages Manager App.]
Ads are coming to Messenger
“According to a report from TechCrunch Wednesday, ads could start showing up in Facebook Messenger within a few months. TechCrunch said it obtained a document that Facebook sent to some advertisers announcing that business will be able to send advertisements to customers via Messenger in the second quarter of this year.
Businesses will only be able to send messages to users who previously chatted with that company. However, TechCrunch writes, “To prepare, the document recommends that businesses get consumers to start message threads with them now so they’ll be able to send them ads when the feature launches.
The company did confirm that it launched a URL short link that allows users to instantly start a chat thread with a business in Messenger.”
ADDENDUM Facebook Messenger URL
Test it out here! Send me a message: fb.com/msg/josocialbranding
Twitter Launches New Customer Service Feedback and Engagement Tools For Businesses
“According to Twitter, some businesses report that more than 80 percent of their inbound customer service requests on social networks happen on Twitter.
Among the integration partners for the new tools at launch are Sprinklr, Spredfast, Conversocial, Lithium, Hootsuite, Salesforce, Sprout Social and Sparkcentral.
Customer Feedback is a new feature that enables businesses to solicit customer feedback after a Twitter conversation.
Users provide the feedback privately through survey questions provided right within the Twitter experience.
Twitter is also making Direct Messaging between customers and companies simpler. Businesses can add a deep link into a tweet to display a call-to-action link.”
Starting today, you can capture & share videos in your Direct Messages.
Rolling out globally on iOS & Android.
Introducing GIF search on Twitter
Last year, people on Twitter shared over 100 million GIFs. Whenever you’re composing a Tweet or Direct Message, you can search and browse the GIF library.
Our GIF search includes all the GIFs you know and love, courtesy of our partners at GIPHY and Riffsy.
New GIF search area.
Offering Hourly Workers an Opportunity to Acquire new Skills Through Snagajob
“We are teaming up with the folks at Snagajob, the largest marketplace for hourly work, to create valuable career resources for the hourly jobseeker. The collaboration will initially focus on a special Lynda.com trial for Snagajob members with future product integrations and opportunities for joint research planned for later this year.”
Expert led, online video tutorials.
“We will also be collaborating with Snagajob to partner on joint research of the hourly market to provide deeper insight into the workforce and career trends.”
Google Removing Ads from Right Side of Desktop Search Results
“Google’s desktop search results page is undergoing a change that will mean fewer ads displaying for many queries.
The company is rolling out a change worldwide that eliminates ads on the right side of a desktop search results page. It affects all queries in all languages around the world. It also brings Google’s desktop search results page in closer alignment with its mobile search results, which (obviously) don’t have any space to the right of the screen.”
Exception: Product Listing Ads
“Google is adding a fourth ad above the search results, but only on “highly commercial queries,” as explained in Google’s official statement.
Ad Age: Google To Launch Accelerated Mobile Pages On February 24
AdAge has confirmation that Google is launching AMP search results on Wednesday, February 24.
AMP stands for Accelerated Mobile Pages, a Google-backed project intended as an open standard for any publisher to have pages load quickly on mobile devices.”
Cosmo’s Editor Suggests Brands Will Be Able To Sell Products Through Snapchat Discover
“Joanna Coles is the editor-in-chief of Hearst magazine Cosmopolitan, which is one of 20 publishers that operate their own channels with Snapchat’s Discover section in the US. She’s also on Snapchat’s board.
Hearst’s other Snapchat Discover channel, Sweet, which only exists on Snapchat, “will evolve to an e-commerce platform so eventually you will be able to buy from it,” Ms. Coles said on stage at Re/Code’s Code/Media conference in Laguna Niguel, California, on Wednesday.”
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