Social Eyes Podcast #8 | February 28 2016
In this session of the JO Social Branding “Social Eyes” Podcast we will be discussing the latest news in social media that was announced this past week. This week’s news is all about making social media faster and more efficient for the end user.
Global Release Facebook Reactions
“We are launching Reactions, an extension of the Like button, to give you more ways to share your reaction to a post in a quick and easy way.”
Reactions: Like, Love, Haha, Wow, Sad or Angry.
Hover over the like button or hold it down on mobile.
“We see this as an opportunity for businesses and publishers to better understand how people are responding to their content on Facebook. Page owners will be able to see Reactions to all of their posts on Page insights. Reactions will have the same impact on ad delivery as likes. We will spend time learning from this rollout and use feedback to improve.”
Facebook live to Android and More Countries
“In fact, we’ve seen that on average people watch a live video more than three times longer when it is live compared to when it is not live.
More than 50% of people watching live videos are using Android devices.
Start rolling out the ability for people on Android to share live video. We’re starting our Android rollout in the U.S., with more countries coming soon.
To share live video, simply tap “What’s on your mind?” at the top of News Feed and select the Live Video icon. You can write a quick description and select the audience before going live. During your broadcast, you’ll see the number of live viewers, the names of friends who are tuning in, and respond to a real-time stream of comments. When you end your broadcast, it will be saved on your Timeline like any other video, which you can then delete or keep for your friends to watch later.”
State of Connectivity 2015: A Report on Global Internet Access
“At the end of 2015, estimates showed that 3.2 billion people were online. This increase (up from 3 billion in 2014) is partly attributed to more affordable data and rising global incomes in 2014. Over the past 10 years, connectivity increased by approximately 200 to 300 million people per year.
The four key barriers to internet access include:
- Availability: Proximity of the necessary infrastructure required for access.
- Affordability: The cost of access relative to income.
- Relevance: A reason for access, such as primary language content.
- Readiness: The capacity to access, including skills, awareness and cultural acceptance.”
2.9 Billion – 3.2. Billion using the internet.
Mobile 73% – 78% share of population covered by mobile broadband networks.
Introducing the Telecom Infra Project
“The Telecom Infra Project (TIP), is an engineering-focused initiative that is bringing operators, infrastructure providers, system integrators, and other technology companies together to collaborate on the development of new technologies and reimagine traditional approaches to building and deploying telecom network infrastructure.
Working to enable operators and the broader telecom industry to be more flexible, innovative, and efficient is important for expanding connectivity.”
To learn more about this project: telecominfraproject.com.
New Steps toward the Future of Virtual Reality
“Mobile VR grows: 1m hours of video watched.
We’ve also been developing new technology that will make video in virtual reality work even better. 360 video on Facebook is the first step — it allows you to look around and feel like you’re present while watching a video, whether it’s surfing in Tahiti or exploring the surface of Mars.
Our powerful dynamic streaming technology for 360 video is coming to Gear VR.
To make this work, we create dozens of variants for every 360 video that gets uploaded to Facebook, each tailored to a specific viewing angle, and then as you watch the video, we rapidly adjust which variant we display based on where you’re looking. By doing this, we’ve quadrupled the resolution quality of 360 streaming video in VR by reducing the amount of required network bandwidth by 4x — so videos look clearer and play faster.
Investing in social VR
The ability for friends who live in different parts of the world to spend time together and feel like they’re really there with each other.”
Facebook IQ: What Online Shopping Trends Mean for Fashion Retailers
“In fact, according to a recent study commissioned by Facebook, one in three shoppers say they’ve increased their online spending on clothing in the last year.
Facebook IQ commissioned consumer research company GfK to conduct a path to purchase study of 2,000 shoppers ages 18+ across the Netherlands and Sweden (“online fashion shoppers”).
- Online Fashion shoppers buy more items at once and enjoy a personalized flair.
- 1.29X more likely to have bought 4+ items on their last shopping trip.
- This means a complete the outfit and help shoppers.
Shoppers are 2.34X more likely to be motivated by user-friendly website or mobile app. Make quality your muse. Build trust through consistently positive experiences and user centric design to foster long-term loyalty.”
The Mobile Factor for Today’s Omni-Channel Shoppers
“Shopping basket in one hand and a smartphone in the other, shoppers are increasingly turning to mobile to do research, compare prices and even make their final purchase.
Indeed, 45% of all shopping journeys today contain mobile. And for Millennials, this number jumps to 57%. Almost half of Millennials expect to buy more on their smartphone in the year ahead.
Facebook IQ commissioned GfK to conduct a study of more than 2,400 adult “omni-channel shoppers.” Each omni-channel shopper had researched and bought online in categories—like clothing, consumer electronics, home appliances, home goods and beauty—via a variety of channels—like on mobile phones, tablets, desktops or laptops and in-store.
Omni-channel shoppers are looking for a better experience across all of their devices, but especially on mobile. 70% of mobile shoppers say the website/app experience can be improved, and 71% feel the transaction experience can be improved.
Build for visual discovery: As we shift to a more visual language on mobile—one that is made up of photos, emojis, stickers and video—brands will have to rethink how they present product details in a visually impactful way that’s clear yet small-screen friendly.”
Introducing Canvas, A Full-Screen Ad Experience Built for Bringing Brands and Products to Life on Mobile
A lot of people moving to mobile but are using a few select apps. How do brands tell their stories creatively on mobile?
We built Canvas—a new post-click, full-screen, immersive mobile ad experience on Facebook that loads nearly instantaneously—to solve this problem. Canvas was created with input from the creative community at every step and is designed to help businesses tell stories and show products on mobile devices in a beautiful way. Canvas is available to advertisers around the world starting today.
Canvas helps advertisers achieve any objective by giving businesses a fully customizable digital space on which to build multimedia stories. Canvases open from Facebook ads in News Feed to reveal a full-screen experience where advertisers can use a mix of video, still images, text and call-to-action buttons to build beautiful and effective brand and product experiences on mobile.
Creating – experience immersive and engaging in a way that mobile sites aren’t
Burberry Sample: https://www.facebook.com/433382740093484/videos/883538635077890/
Canvas is a mobile-only experience and works on both Android and iOS. Advertisers with access to Power Editor can start creating Canvases now.”
Other samples as well.
Coming soon: An improved embedded timeline
“Starting March 3, we’re upgrading the embedded timeline, which showcases Twitter stories to more than 1 billion unique visitors across the web every month.
As a result, the new timeline has
- clean, modern design that blends seamlessly into any page on your site.
- It’s fully responsive, too, so it looks great at any size.
- expanded photos, videos, polls, and cards.
On March 3, you’ll be able to start embedding profiles, lists, collections, and more using the new timeline display. At that time, we will also automatically upgrade all existing timelines to the new version as well. All of your current sizing and customization preferences will stay the same, so you don’t have to worry about changing anything on your end.”
Blur moving objects in your video with the new Custom blurring tool on YouTube
“New Enhancements feature, available on desktop versions of YouTube, you can blur any object in your video, even as it moves.
Choose the video that you want to edit and select Custom Blurring within the Blurring Effects tab of our Enhancements tool. Simply draw a box around whatever it is you want to blur. The Custom Blurring tool will automatically blur that object as it moves throughout the video, using our new innovative technology that can analyze the motion of any video on the fly.”
Rather than reshoot because of something in the video, license plate, financial information, you can just blur it before you edit.
Updated Movie and Recipe Pins
“We recently made recipe Pins even better by adding helpful info—like ingredients and cook time—to twice as many Pins.
We also doubled the number of movie Pins on Pinterest—Pins with info like ratings, cast members and reviews.”
On-Demand Geofilters let you create and publish a Geofilter for your party, wedding, business, or any other place or event. It’s a fun way to help your friends or customers decorate their Snaps, wherever they are!
How it works:
- Design — Use your favorite image editor to create a filter. We’ve also provided some templates that are compatible with Photoshop and Illustrator to get you started 🙂
- Map — Pick a geofence where your filter will appear, then choose the time and dates you want your Geofilter to be available.
- Buy — Submit your Geofilter. Our team will quickly review it and, assuming all is well, get it up and running.
You can buy On-Demand Geofilters for an event or even an entire block — for an hour or up to thirty days! Pricing starts at $5, and depends on a few factors including, among others, the size of your geofence and the time period you’ve chosen.
Get started at https://www.snapchat.com/on-demand!
Nielsen Digital Ad Ratings to Become Standard Measurement Offering for Snapchat Ad Campaigns
“Nielsen today announced that Snapchat has selected Nielsen Digital Ad Ratings to measure the audiences of its 3V advertising on mobile devices. The use of Digital Ad Ratings is an expansion of Snapchat’s current measurement offerings and its first venture into campaign ratings measurement from an independent provider.
Snapchat’s 3V ads are full screen, vertical videos that Snapchatters view by choice within the premium and curated contexts of Snapchat’s Discover feature and Live Stories.
Digital Ad Ratings will enable Snapchat to deliver mobile audience reach, frequency, demographic composition and gross ratings points (GRPs) for Snapchat 3V campaigns—metrics that are consistent with those across television and the digital space.
Digital Ad Ratings measurement of two additional Snapchat ad products—its Sponsored Geofilter and Sponsored Lens campaigns—will be available in the future.
A shiny new button for Blab
“This yellow button lets you share awesome moments from Blab to your friends on Facebook & Twitter.
It lets you share out the last 30 seconds of video you just saw.
This feature is being tested out, and may not be available in all streams.”