When is THE RIGHT Time to Post to Social Media?

Often people ask, “When is the best time to post on social media?” This week alone I have received two conflicting infographics, sent via email, about hot times to post on different social media accounts. Here is one example from HubSpot.

Post-Pin-Tweet-Best-Time-Outreach

My answer to those who ask (as with many hypothetical social media questions) is that “It depends”. The two things you need to think about are:

  • Who your audience is.
  • What type of business you are conducting.
  • For instance, if Mothers and DIY Bloggers are your audience, reach out to them when children are at school or are in bed. If working professionals are your audience, target your posting to lunch hours, night-time and weekends.

    Also, what type of business are your running? If you are an international business you need to think about posting on a schedule that targets the various time zones.

    Although there is some value in these general infographics, take this info as a grain of salt. Social media is not cookie cutter and is different for everyone. My suggestion to you, is to use this data as a baseline and then adjust accordingly for your business.

    I have created a process to help you find the best times that work for you:

    1. Set up a social media management platform. HootSuite, Buffer or TweetDeck are just a few examples.

    2. Start posting and tracking the times of your activity on social media. Download the Social Media Tracking Worksheet that I created.

    You will see within this worksheet there are two tabs. You can create as many tabs as you like, for the various social media accounts you plan to track. I have created one for a Blog and for Facebook.

    a. Then track the times when you post to various accounts in this file.

    b. Repeat for 2 – 3 weeks.

    3. Review the Analytics. After 2 – 3 weeks go to your social media management platforms and start looking for the data you posted. Use your worksheet as a reference.

    a. Look for peaks. What time are posts most popular on each account? Is this reflected in your worksheet?

    b. Look for valleys or dips in the numbers for the various accounts.

    4. Now it is all about Trial and Error.

    a. Leave the peak times alone and continue to post to those accounts for those times.

    b. Start tweaking the valleys. Slowly adjust the data for each day. Try posting an hour earlier or later. Let it set for a week or two and then reevaluate.

    c. Repeat Step 3 & 4 until your valleys diminish.

    It is a painful process but eventually you will know exactly when to post.

    Remember social media is not cookie cutter. It is different for everyone.