JO Social Branding - Why its important to categorize your blog content

Why It’s Important to Categorize Your Blog Content

3 Tips on How to Organize Your Blog Content

It seems like a tiny step between writing your post and hitting publish on your blog, but blog categories shouldn’t be overlooked or ignored.

Think of blog categories like bread crumbs, that lead your readers and subscribers to finding similar content on your blog that is of interest to them.

When a subscriber reads your content, there is something that resonates with them that makes them read the article. Perhaps it is the topic, your writing style, or a loyal family member that just loves to read what you write.  Categories makes it easier for them to find content, but also keeps the subscribers on your website or blog longer.

You are doing yourself, your subscribers and even your older blog content a disservice if you are not categorizing your content.  A couple of things to think about when classifying your posts.


Be Consistent

Don’t tag “content marketing” for one post and then “content marketing tips” for another.  You want to lump similar posts together.  Having a consistent tagging process will make this easier.  Platforms like WordPress will remember your older categories.  Over time it will be easier for you to go through the list and check what categories you want to enable.


Use Multiple Tags

You don’t want to go into crazy categorizing mode.  You do want to make sure you cover all key topics areas of your blog post.  For example, when I write about social media marketing tips and include a Facebook tidbit, I will include both tags, “Social Media Tips” and “Facebook Tips”.


Turn on Categories

Sometimes categories do not show up at the top or bottom of your blog post once you publish.  You may have to turn them on.  This depends on the platform that you are using (Blogger, WordPress, etc.) and your theme.  Your theme may even disable them.  You may need to do a little research to find out how to make categories appear to your subscribers.  Make sure the categories exist somewhere on your blog or website.

Remember, you want to lay the bread crumbs for them to find similar content.  

For instance, my theme disables categories in my blog posts.  However, I have turned them on in my menu to the right.  This helps guide subscribers to content that is of interest to them.


Bonus Tip 

Another great tidbit is to include related content at the bottom of your blog post.  For WordPress users there are plugins you can download for this functionality.  This is just another way to create a better experience for your subscribers when they are on your website.


Are you interested in reading more blog tips?  Visit my Blogging and Blogging Tips categories for more content.

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