Why You Don’t Need $4 Mil. to Make a Splash at the Super Bowl

Well are you as disappointed as I was at the lack of creativity in the television commercials in this year’s Super Bowl?

I am thankful I had my Twitter account open because that is where all the action was happening. Brands battled it out to stay current in the social media conversation, providing play-by-play as the events happened. Here is a rundown of the activity:

In the beginning JC Penney started a Twitter frenzy with a couple misspelled tweets.

It turns out they were promoting their Team USA mittens.

As creative as this was, with no more follow-up the stunt fell flat. It also opened JC Penney up to ridicule from other brands. Such as Snickers, Coors Light and Kohl’s.

Another creative tactic was Budweiser creating their own Twitter star. That is right, the star of the Budweiser “Puppy Love” commercial has his own Twitter account. He was tweeting during the game with Tim Tebow for T-Mobile and Cheerios engaging with their Super Bowl advertisements and further promoting the #BestBuds hashtag.

In other news Tide was responding to the most popular TV commercials with their own Vine commentary. Each video showed their product cleaning up a mess created in the commercial.

Other “players” that were listening and engaging with their audiences were Skittles, CoverGirl and Heinz Ketchup.

Skittles played off the Broncos safety by tweeting this:

Cover Girl provided a play on words with this Tweet:

Finally, Heinz Ketchup cheered on the Broncos with a “Ketchup” tweet before halftime.

The brand battle was very entertaining for a lack luster game. My question to you is: Do you think these brand conversations isolated the consumer or allowed them to engage more with the brands?