4 Most Popular Social Media Questions Answered #3 JO Social Branding

Your 4 Most Popular Social Media Questions ANSWERED – Ques. 3

How much time should I spend online? / How much time do you spend online? 

Nearly every time I present on the topic of social media, someone asks me the question, “How much time do you spend online {on social media}?”  I am a Digital Media Strategist.  It is my job to know the latest news and to stay updated on the platforms.  My answer to the second part is, “I am online more often than you should be.”

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My answer for the average user is that “it depends” on 3 things:

  1. How many platforms do you have? 
  2. How interactive are your followers?
  3. How much time can you spend on your digital marketing?

With your social media marketing it comes down to working smarter not harder.  It could be as simple as 20 minutes per day, which is about an hour a week.  Or you could post more often if your schedule allows.  Whichever you prefer.  The more platforms you are on, the more time you will need to spend online.  The ROI is the relationship you are building with your Fans.

Remember, it isn’t just about posting content, it is about posting content and engaging with your audience. 

Here are 6 tips to help you manage your social media better

Tip 1:
Schedule time in your calendar.  I suggest putting aside time in your calendar dedicated to your social media updates.  Do you find you have a lull in business in the afternoon, or perhaps Mondays are quiet for you?  Plan social media management into your schedule during your quiet times.

Tip 2:
Schedule content.  When it comes to social media management, you can schedule directly in Facebook or sign-up for social media management tools like HootSuite or Buffer.  HootSuite allows you to manage all of your social media accounts in one interface.  Buffer is an easier to use platform that allows you to schedule content that you find on the go.

Tip 3:
Be responsive.  Don’t just schedule and forget.  Be sure to check back in once or twice a day to respond to any comments that are left.  You can set alerts (for email or mobile) that will notify you when there is activity on your account.

Tip 4:
Make the best use of your time online.  The key here is to put blinders on when you go into your social media accounts.  Get in, do what you need to do and get out.  It is very easy to become distracted and lured into the social media world.

Tip 5: 
Watch your analytics.  See what type of content people are responding to more often and post more of that content.  You will find it will become easier to post, schedule and interact with your fans once you know the content they are looking for.  It is a muscle you need to train.

Tip 6:
You don’t need original content all the time.  Re-purpose or re-use older content (like blog posts).  Or share others’ content that your audience may think is interesting.  Just make sure you give credit by tagging the source.   This will also alert them that you shared their update.

Don’t forget, in the coming weeks I will be answering the last question of this series: Question #4 – When I use publishing tools, does it affect my analytics?

Review Questions 1 & 2
Question #1 – How often should I post on social media?
Question #2 – When is the best time to post or send content?

Do you have any time-saving social media tips that you would like to share?  Comment below.  I would love to hear them!

Interested in more social media news or tips?  Sign-up for Social Eyes my bi-weekly newsletter.

BOSTON AREA FRIENDS: I will be presenting Social Media Time Saving Tips at Blog Camp Boston in Cambridge, on Saturday, October 24, 2015.  I hope to see you there!