Your 4 Most Popular Social Media Questions – Ques. 2
This blog post is part 2 of a 4 part series on the most popular social media questions course attendees and clients ask me regularly. Click to review part 1 “How often should I post on social media?”.
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The second most popular question is:
“When is the best time to post or send content?”
It depends. You are going to hear this answer often. There are many variables when it comes to finding the right time to share your content.
- Who is your audience?
- What is your message and call-to-action?
- What is your industry?
- What type of content are you sharing?
- What platform are you sharing it on?
Sometimes you even need to think about the time zone you are in, because digital marketing allows us to interact in an international medium.
One of the main issues I have with this question is Published Industry Reports. A report comes out and it says, “The best time to send an email is 12:00 PM on Wednesday”. Then you know what happens? EVERYONE sends their email at 12:00 PM on Wednesday.
Now your email is thrown into the mix with all the others. If this is the case, send it at 11:00 AM and beat the rush, 5 PM after your audience cleans their inbox out, or send the email on an entirely different day.
There is no ideal time to post or send content. It is different for every industry and every business.
At the core of this universal question is:
“When do you expect your audience to act on your message?”
That will give you a guideline of what is your best posting time.
Pizza delivery services should post offers and send emails at 4:00 PM on weekdays. That is the time people are thinking about what they are having for dinner and if they want to cook or order out. Posting that message in the moment or leading up to that moment, is the best time for pizza delivery services to get their audience to act on their message.
It helps if you watch your analytics to see when your audience engages with you the most. Post your content during those times. Facebook and Constant Contact have internal insights and reporting features to help you figure this out. Or you can look at social media scheduling tools like HootSuite and Buffer reports as well.
The best way to answer this question is to focus on your business’s marketing communications and go from there.
In the coming weeks I will be answering:
Question #3 – How much time should I spend online / How much time do you spend online?
Question #4 – When I use publishing tools, does it affect my analytics?
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If you have a social media question you would like answered leave it in the comments section and I may add it to this series!
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