With a keen eye for emerging trends, I embarked on my journey in the business world straight out of college during the social media revolution. Armed with a Bachelor of Science in Communications, I quickly found my niche by guiding entrepreneurs on harnessing the power of social media and strategic marketing tools to elevate their online presence and craft winning marketing strategies.
Following a five-year successful freelancing stint, I established JO Social Branding in 2013. During my tenure as a Constant Contact Authorized Local Expert from 2014 to 2019, I traveled extensively across the North of Boston area, educating businesses on the transformative benefits of email marketing.
In 2018, I attained international acclaim with a prestigious marketing award for a breakthrough campaign designed for a prominent children’s gaming client. Recognizing the need to bridge the gap in audience understanding, I pioneered a highly effective 5-part email marketing autoresponder series. Achieving an outstanding 80% open rate and 70% click-through rate among a 500+ contact list, the campaign was instrumental in transforming the client into a recognized accreditation program for key content users.
My passion for email marketing is unwavering, driven by a commitment to empower entrepreneurs to achieve email marketing success at their own pace. Through meticulously crafted email marketing courses, I continue to equip business owners with the tools and knowledge needed to unlock their business potential and drive lasting success.
Revitalizing Success
A Case Study on How Email Marketing Rescued a Failing Business
In 2009, a struggling real estate team sought my expertise due to dwindling business from dried-up word-of-mouth marketing and referrals. Facing the possible closure of their doors, the team lacked a social media presence. I devised a comprehensive content marketing strategy, incorporating email marketing and social media tactics, which breathed new life into their stagnant business and propelled them toward success. Over time, their client base expanded, referrals surged, and their business flourished. A decade later, they achieved a remarkable milestone, closing $10 million in home sales within 12 months.
Today, I empower entrepreneurs and business owners to harness the full potential of email marketing, driving business success and achieving their financial aspirations. If you’d like me to speak to your group or organization, please get in touch to schedule a convenient time.